OA Collective has announced the appointments of Patrick Healey as NSW sales director to lead the team’s sales efforts, and Sharon Riley as agency sales manager, further strengthening its growing NSW Sales team.
“NSW is a critical growth market for OA Collective as we continue to champion independence in the out-ofhome sector by uniting independent OOH owners into our collective of premium assets,” said Grant Kirkby, Co-founder of OA Collective.
OA Collective’s innovative model empowers independent OOH owners by offering them a fairer, more profitable, and more transparent model not previously available to them. By consolidating many of them under one roof, OA Collective can now offer the market a scalable advertising solution for national advertisers.
“The vast majority of out-of-home media assets in Australia are independently owned. By offering the independent owners with an alternate and more profitable model, many have embraced our approach and jumped on board, allowing us to offer a highly scalable solution for national advertisers, across multiple formats. As a result, we are experiencing rapid growth, and we’re thrilled to have Patrick and Sharon join the NSW sales team, to support our independent OOH owners, and help deliver outstanding campaigns for our clients” said Grant Kirkby.
Patrick Healey joins OA Collective with over 10 years of experience as a sales leader in the media and advertising industry. His previous roles at The Media Shop, QMS, and Adshel have equipped him with a critical appreciation for the need for simplicity and agility in delivering market-leading campaigns to OOH screens across key markets.
Sharon Riley comes from Moove Media Australia and brings a wealth of experience in connecting brands to consumers through various outdoor media options. She is particularly excited about OA Collective’s growing portfolio of sites and network, which she believes will enable the creation of meaningful connections.
“Patrick and Sharon’s roles are focused on delivering excellence through market-leading OOH media campaigns across our newly established network of premium out-of-home assets,” said Warren Moore, Co-founder of OA Collective.
“As a new player in the OOH landscape, we understand the need to unlock new opportunities for our network of premium assets and gain greater access to available OOH spend in Australia. We are committed to achieving that with our new network and delivery of compelling consumer campaigns that drive impact and strong outcomes for our clients” said Warren Moore.
OA Collective has recently joined the Outdoor Media Association and announced its partnership with Habitat Channel, Australia’s first digital screen advertising network for residential towers. These collaborations marks a significant step in building its presence and establishing new and unique position in the Australian OOH landscape.
