The New York Police Department received a few unpleasant surprises when their #myNYPD Twitter reach out backfired.
It started off harmless enough, with the NYPD asking users to post a photo with a police officer which can then be shared on their Facebook page.
While a few did post some happy snaps with those in uniform…
…the hashtag released an out-pouring of images surrounding police brutality.
Check out some of the Tweets below.
While some Tweeters are regarding this as a #TwitterFail, some out there are disappointed this is being treated as a social media cock up instead of a serious issue.
An updated story from The Wall Street Journal outlined how Commissioner William Bratton said the police department welcomed “the extra attention” and that the campaign would be continuing.