B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • Anthony Albanese
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • State of Origin
  • Federal Election
  • imaa
  • AI
  • ARN
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: NYC Creatives Series: Annex88 Producer Emily Logan
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > NYC Creatives Series: Annex88 Producer Emily Logan
Advertising

NYC Creatives Series: Annex88 Producer Emily Logan

Staff Writers
Published on: 23rd July 2018 at 9:30 AM
Staff Writers
Share
5 Min Read
SHARE

To celebrate young Aussie talent in adland, B&T has embarked on a series where we chat to creatives working at some of the world’s most prolific advertising agencies in New York City.

Speaking with a new up-and-comer each week, B&T asks Aussie expats everything from their favourite clients to more pressing questions such as how often they’re asked to “put shrimp on the barbie”.

It’s time to meet some of the industry’s brightest.

This week we put Annex88 producer Emily Logan’s head (pictured above) on the chopping block.

How long have you been in NYC for?

Four years.

What has taken you by surprise about the city?

I moved to NYC without visiting prior, it was a bit of a gamble.

I was so surprised at how much of a rollercoaster of an experience my journey took. My first year here I had so many ups and downs.

NYC is so fast paced, It’s taught me to have thick skin, keep moving + fight for what I want.

I’ve learnt so much from being surrounded by the best of the best, whether that’s my coworkers, or friends I’ve made in other industries, I’m constantly being pushed, coached and supported which has provided me with a wealth of opportunities.

How do American and Australian adlands differ?

Here we create a lot of content and fast!

With so much content popularity our social channels we are constantly thinking about what cuts through the clutter and will be relevant to the audience.

I believe a large part of being able to achieve this has to do with the industry in NY giving up and coming young guns a go.

It’s not about how many years’ experience you have had in the industry.

Australia feels a bit stuck in the ways of doing it the way the industry has always done it and it’s not a great idea unless someone has done something similar overseas first, we don’t look to what advertising is doing we look at where culture is going and reflect that in our content.

How are they similar/ how is the creative process (both in ideation and execution) different to Australia’s?

The process is somewhat similar.

Here the creatives work with the producers to discuss what’s possible, and we collaborate with the vendors and Influencers from an early stage.

How much bigger are the budgets? Working in social/Digital our budgets can range from 30k – 350k.

What has been the biggest benefit of moving?

Opportunities to work with brands and talent that I may not have had access to home, not only in NY but across the country.

What has been the biggest challenge?

Despite having experience in Australia, when I moved to NY people told me I was too fresh for the NY industry.

One company told me that I’d be taken advantage of because of my accent.

Roughly how many times a week do you get asked if you’d like to put a shrimp on the barbie?

Never, haha.

Do you ever find yourself pigeon-holed into the ‘Aussie expat’ basket or is it fairly easy to carve out your own identity?

Being Australian, specifically since living here has become such a larger part of my identity than when I was back in Australia.

There have been very few times that I have felt restricted by it.

What has been your favourite project so far?

My favourite projects are the ones where I’m able to travel and shoot in different cities.

Most recently a prom campaign for Men’s Wearhouse.

What is your favourite ad of all time?

Trumpet’s Simplifying Summer campaign, ‘Togs or Undies?’

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: NYC creatives
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (29/06/2025): Sunday Afternoon Football Does The Numbers But Fails To Engage Its Audience
30/06/2025
VisitBritain Appoints Kristen Angus As Country Manager For ANZ
30/06/2025
Sydney Powerhouse Kyle & Jackie O ‘Bleed Advertisers’ In Melbourne Market
30/06/2025
Dentsu Queensland & Tourism & Events Queensland Team Up With Nine To Invite Readers To Experience ‘That Holiday Feeling’ For Themselves
30/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?