Numbers matter for content marketing

Independent brand and creative agency Chello has created a new integrated campaign ‘I want Tiggo’ to launch automotive giant Chery’s new Tiggo 7 pro into the Australian market. ‘I want Tiggo’ features a short film depicting a young boy who sees his father getting in the car and driving off and shouts “I want to […]

The Australian Professional Leagues (APL) and Isuzu UTE Australia have announced an extension to their partnership, reinforcing Isuzu UTE’s commitment to Australian football. The two-year extension will see Isuzu UTE Australia remain as the Naming Rights Partner of the Isuzu UTE A-League Men and as a Major Partner and Automotive category partner of the Liberty […]

The Seven Network has announced the launch of a new Advanced Advertising division to drive the development and launch of innovative new trading models across Seven’s national converged total TV ecosystem. The team has been set up to lead Phoenix, the world’s most advanced total TV trading system. Phoenix brings together the massive reach and […]

Surf Life Saving Australia has launched a new campaign to fight drownings at the beach, featuring a cheeky approach designed to change behaviour. Every year, over 120 people drown outside the flags on Australian beaches, and that’s too many. So, Surf Life Saving Australia is calling on beachgoers to ‘Give an F About the Flags’ […]

Toyota Australia and HCLTech have upgraded their partnerships with Cricket Australia (CA) to include displaying their global brands on the iconic Australian playing shirts. Toyota will be the men’s front-of-shirt partner and appear on the sleeve of the men’s and women’s playing shirts, while HCLTech will remain on the sleeve of the men’s playing shirt […]

Following continued new business growth, digital consultancy G Squared has made a number of senior appointments to further strengthen its paid media and search offerings. Lead Image: L to R – Steph Hasouros and Ishita Sehdev  Steph Hasouros has joined as head of paid media, overseeing the paid media team and its growth. She will also […]

Australia’s major supermarket chains have been accused of potentially false, misleading or deceptive conduct over sustainability claims on Tasmanian salmon products, according to a complaint lodged with the Australian Consumer and Competition Commission (ACCC). Lead Image – ACCC Complaint (Image taken from Woolworths website20 on 4 October 2023 ) Acting on behalf of Living Oceans […]

In their first campaign since winning the global ADV business this past summer, Droga5 London has worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new platform takes inspiration from the ‘change of plan’ mindset that is required when traversing the […]

Following ongoing growth in Australia, media agency Mediahub is launching in New Zealand as it looks to expand its reach, and provide a truly trans-Tasman offering to clients. Mediahub is part of the IPG Mediabrands network. With offices in both Auckland and Christchurch, Mediahub NZ will provide a market-leading and national NZ capability utilising best-in-class […]

The Havas Media Network and Havas Red have driven off with Avis Budget Group’s (ABG) media and earned PR accounts, respectively, following competitive pitches for both accounts. The two agencies were the incumbents on the account but, with ABG wanting to assess the value it was receiving, the accounts went out to pitch. ABG looked […]

In a massive shift in the broadcasting landscape, Amazon Prime has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027. The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to […]

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

Irreverent campaign for Opera GX, the browser for gamers, sees actor and comedian Eric Andre confronting people using “boring” browsers

Highpoint is inviting Melbournians to embrace what makes them different, through their ‘Make it Your Way’ campaign via Cyclone Creative agency.

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

Production house electriclime° have linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile (“TFT”) in Asia Pacific.

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Sunday night strangely dominated by UK-made content. That said, Piers not getting a heap of love over at Sky.

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Planning a staff dunking booth this Christmas? Not too late to switch to 10-pin bowling with this water save campaign.

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]

It's been a rocky road for many people & agencies in 2023; however, it's been all sunshine & rainbows for 10's lawyers.

Elon's halo continues to slip. Joining Albo's, Harry's, Meghan's and Optus' similar downward trajectory.

Mindshare Christmas bash upgraded from "house" to "spirits included" after Foxtel re-signs.

B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.

North Face continues to bat away a series of PR disasters. And not merely from Australian politicians being seen in it.

Posted 22 hours Ago

Recommended

by B&T Magazine

oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]

If there's a HOT agency at the moment, it has to be Bear Meets Eagle On Fire. Get your fingers burnt with this latest.

The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]

Is it just B&T or does Apple continually spruiking the filmmaking credentials of its phones undermine actual filmmaking?

Posted 23 hours Ago

Recommended

by B&T Magazine

Shannon Noll's agent receives rare call as Jetstar enlists singer for new campaign. Guy reported to be seething.

Rolling Stone's living icons edition is here and it'll make difficult reading for Kyle and Ray Hadley.

The end is in sight for B&T's search for Australia's greatest ever ad. You can hasten its demise by voting pronto.

Posted 23 hours Ago

Recommended

by B&T Magazine

Queenslanders again reminded to slip, slop, slap. Also reminded not to constantly bang on about XXXX Gold & the Broncos.