#NuggsForCarter Is Now The Most Retweeted Tweet Of All Time

#NuggsForCarter Is Now The Most Retweeted Tweet Of All Time
Tahlia Davies
By Tahlia Davies
SHARE
THIS



It’s official! Carter Wilkerson’s (@carterjwm) call for a year’s supply of free nuggets from @Wendys has become the Tweet heard around the world.

With 3.42 million retweets, it has officially surpassed Ellen’s infamous selfie as the most re-tweeted tweet of all time.

But how did one high schooler’s plea for nuggets become what’s happening? Let’s take a look at where it all began.

It all started with a simple tweet from @carterjwm asking @Wendys how many Retweets would be needed for a year’s supply of free nuggets. To which Wendy’s responded, “18 million.”

“Consider it done,” Carter said.

As he embarked on a journey to reach his goal, the world chimed in to help Carter on his quest. Top brands, celebrities and influencers got behind his efforts, including @tyleroakley, @debbyryan, @Zedd, @marcorubio, @kathygriffin, @jaketapper, @zaralarsson, @Busyphilipps2, @microsoft, @amazon, and @hollisterco.

The tweet reached major milestones along the way.

The race for the most Retweeted Tweet

Wilkerson has become more popular than ever. On 1 April he had 138 followers. He now has over 100,000, he is officially verified on Twitter, and #NuggsForCarter has a custom emoji featuring a box of Wendy’s nuggets. Carter and his family knew the world stage provided an opportunity for them to do something more than just eat some nuggets. They wanted to make an impact.

“I want to give back. I am so blessed to have an opportunity to use my voice to support something I believe in. And really grateful to everyone who Retweeted my post. They made this happen.”

Carter Wilkerson@carterjwm

As a nod to his success, @Wendys will provide Carter with a gift card for a year’s worth of free nuggets and a $100,000 donation in Carter’s name to the Dave Thomas Foundation for Adoption (@DTFA), which finds loving homes for children in foster care. Carter is raising additional dollars for the cause on his website nuggsforcarter.com.

Wendy’s has a long history of leveraging Twitter to communicate with people. From the first-ever interactive March Madness Bracket run entirely through Twitter’s direct messages to a live-streamed, behind-the-scenes look at how to make the Baconator featuring influencer Cody Johns, Wendy’s is consistently using its unique brand voice to connect with a wide audience.

“We could not be more excited for Carter for having broken the record of the most Retweeted Tweet of all time. We love Twitter because it lets us talk with people in real and fun ways, and they have been loving us back as a result.”

Kurt KaneChief Concept and Marketing Officer, The Wendy’s Company 

Congratulations, Carter!

 

Please login with linkedin to comment

#NuggsForCarter Carter Wilkinson Social Media the creative collective

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

Recommended

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.