Full service creative agency, Nucleus has appointed Jason Cotton, as innovation practice director.

With this appointment comes the launch of their latest product – Ideasbank – enabling businesses to take innovative ideas about how to improve their business and put them into action.

Nucleus managing director, Brenton Gowland said: “Ultimately, Ideasbank is the evolution of the suggestion box.

“Many businesses do not quite understand what innovation really means… You can say that innovation is creating something new that adds value, but we are trying to break it down into simpler terms by doing things better, faster, safer and more cost effectively.”

Ideasbank has already been sold to clients such as SA Power Networks and Powercor, and is the first of its kind to be custom built and commercially designed in Australia.

“We engage people in not just creative thinking exercises but also teach them how to implement that, how to deliver the outcomes, and how to commercialise.

“We explain to people that it’s not hard and ultimately it’s going to create benefit,” said newly appointed Cotton.

Innovation refers to different things to different companies, with each innovation strategy tailored to the specific requirements and objectives of the said business.

“Creating an innovation framework within a company is like making its nervous system work so the hand can talk to the brain and the body can work as a unit,’’ said Gowland.