Full service creative agency, Nucleus has appointed Jason Cotton, as innovation practice director.
With this appointment comes the launch of their latest product – Ideasbank – enabling businesses to take innovative ideas about how to improve their business and put them into action.
Nucleus managing director, Brenton Gowland said: “Ultimately, Ideasbank is the evolution of the suggestion box.
“Many businesses do not quite understand what innovation really means… You can say that innovation is creating something new that adds value, but we are trying to break it down into simpler terms by doing things better, faster, safer and more cost effectively.”
Ideasbank has already been sold to clients such as SA Power Networks and Powercor, and is the first of its kind to be custom built and commercially designed in Australia.
“We engage people in not just creative thinking exercises but also teach them how to implement that, how to deliver the outcomes, and how to commercialise.
“We explain to people that it’s not hard and ultimately it’s going to create benefit,” said newly appointed Cotton.
Innovation refers to different things to different companies, with each innovation strategy tailored to the specific requirements and objectives of the said business.
“Creating an innovation framework within a company is like making its nervous system work so the hand can talk to the brain and the body can work as a unit,’’ said Gowland.
Nucleus has recently moved to a bigger and brighter office space located in the heart of the Adelaide CBD, and has also just finished working with Bendigo Bank in the advertising realm on the development of their ‘Wealth Made Simple’ video series; a suite of animations that assist to clarify wealth building strategies for their customers.
Global design and innovation company AKQA has offered its support to regional entrepreneurship initiative, Startup Gippsland. From bushfires to COVID-19 lockdowns, the Gippsland region has had a difficult time in 2020 and AKQA have lent their support by way of judging, sponsoring and offering mentorship to the Incubator Program, designed for early stage entrepreneurs. The […]
Foxtel Media have announced the line-up of heavy hitter brands for FOX CRICKET’s blockbuster summer of cricket which includes India’s Tour of Australia with sets of ODIs and T20I matches, a Test Series and 16 exclusive Big Bash League games. Returning brands include Toyota, McDonalds, Harvey Norman, Western Union and Maytronics. The summer of cricket […]
Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]
Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]