NSW Electoral Commission Unveil Quirky 2019 State Election Campaign

NSW Electoral Commission Unveil Quirky 2019 State Election Campaign
B&T Magazine
By B&T Magazine
SHARE
THIS



The NSW Electoral Commission have released a taste of their 2019 State Election campaign with a series of TVCs.

The campaign is the brainchild of independent Australian agency AFFINITY, who won the NSW Electoral Commission contract in September 2018.

The series of spots can be viewed on AFFINITY’s Vimeo account.

AFFINITY chief strategic officer Angela Smith explained the basis of the work: “Taking a look at available data, we quickly realised NSW voters had one of the best compliance records in Australia, and Australia is one of the most compliant countries in the world.

“Preaching about democracy or threatening the electorate with dire consequences wasn’t necessary. Instead, our strategy was to enable the people of NSW and direct them to useful tools to help them remember to vote.

“As it turns out, whilst 90.49 per cent of eligible voters turned out to vote at the previous election, the biggest stumbling block to not voting is simply in remembering when to vote”.

The light-hearted campaign across TV, print, outdoor, radio and digital, plays on the uniquely Australian theme of voters selecting their voting centre based entirely on the quality of the sausage sizzle and cake stand selection.

Emulating a race or event preparation regime, AFFINITY created a series of tips, to teach voters helpful techniques leading up to election day to help them get ‘fit’ to vote.

Initial elements of the campaign are in market this week with the TVCs first airing early March in the lead up to the NSW election on Saturday, March 23.

 

 

Please login with linkedin to comment

affinity NSW Electoral Commission

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

Recommended

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]