Today sees the launch of the fourth episode of Youi Insurance’s web series, Who’s in the Car?, featuring NRL legends Wendell Sailor and Ryan Girdler.
This episode, created by content agency Emotive, sees stand-up comedian Katie Burch asking all the entertaining questions of Sailor that others won’t, with an unexpected twist.
Unbeknown to Sailor, Girdler is actually feeding questions to Burch that only an ex-teammate would know.
Hugo Schreuder, group chief marketing officer at Youi, launched the new episode and the brand’s commitment to the format at Tuesday night’s YouTube Brandcast event in Sydney.
“The first three episodes had combined views of over seven million, but the engagement with the content was the real highlight for the Youi marketing team – average watch time was over two minutes with 95 per cent positive sentiment across the three episodes,” he said.
“These results reinforced our commitment to this format, and we are so excited to launch episode four today and be back in production with more episodes to come.”
Emotive CEO Simon Joyce said the series has been a cracking success to date and has perfectly complemented Youi’s more rational product advertising.
“The objective was to create entertaining content that the target audience chooses to consume by dramatising Youi’s key strength of knowing their customers better in order to save on insurance premiums,” he explained.
“The watch time and engagement rates speak for themselves and we are really excited about releasing this episode.”
The Who’s in the Car? web series launched earlier this year in May, with the first episode featuring the Burgess brothers, the second episode featuring The Veronicas and the third episode featuring Osher Günsberg.
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]