Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

NRL Launches New Mental Health Campaign Via Galore

NRL Launches New Mental Health Campaign Via Galore
SHARE
THIS



The NRL has launched the latest campaign for its ongoing mental health program, State of Mind, encouraging Australians to always ‘be there for an offload’.

With mental ill health affecting almost one in two Australians, the NRL can play an important role in helping de-stigmatise mental health issues and in helping people connect with one another. Finding the language to start a conversation is a crucial step, but it’s often the thing that holds people back from discussing uncomfortable topics.

This year’s campaign aims to address that by giving people a simple piece of language to help both sufferers and their friends realise that, just like in footy, you need to have your mates in support to keep moving forward.

Tim Kirby, founder at Galore, the NRL’s creative partner on the project, commented: “The NRL’s State of Mind program is not only an incredibly important initiative, but also a fascinating communications challenge. We wanted to find a way to normalise the idea of talking about mental health, and the ‘offload’ analogy works as an easy to understand way for people to start doing so.”

The campaign is now live across TV, social, digital, print and in-stadium executions.

Credits:

NRL

General Manager, Brand, Communication & Media – Peter Jarmain

Senior Marketing Manager – Brand & Communication: Samantha Feyzeny

Senior Manager – Marketing Lead – Courtney Mace

Marketing Executive – Nicola Blatchford

Graphic Designer – Lucy Bean

Graphic Designer – Emilie Sheehan

General Manager – Community Programs – Steve Meredith

Projects Coordinator – NRL Community – Emily Latu

State of Mind – Program Coordinator – Christian Mott

Community Innovation Programs Manager – Alan Tongue

Creative Partner: Galore

Production Company: Eight

Director – Courtney Brookes

Executive Producer – Lib Kelly

DOP – Jack Saltmiras

Production Designer – Chantel Covey

Please login with linkedin to comment

Galore NRL

Latest News

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name
  • Campaigns
  • Technology

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name

Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]

by B&T Magazine

B&T Magazine
Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato
  • Campaigns

Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato

Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement
  • Marketing
  • Media

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year
  • Campaigns

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]

The Future Of Live Online Sports & Piracy
  • Opinion

The Future Of Live Online Sports & Piracy

This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.

Opinion

by B&T Magazine

B&T Magazine