The out-of-home installation boasts “Australia’s biggest sport unleashed in Vegas” and features images of classic in-game action. Unveiled by stars of the game, Billy Walters, Aaron Woods, Campbell Graham and Spencer Leniu, the unveiling is just one of the many events on the launch calendar.
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The stars were also snapped yesterday attending a game between the Las Vegas Raiders and Minnesota Vikings at the world-class Allegiant Stadium, where they will make their American debut next year. The campaign aims to raise awareness of the game within the US to try and drive ticket sales for the double header opening matches between Sydney Roosters & Brisbane Broncos and Manly Sea Eagles & South Sydney Rabbitohs.
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Last month, it was revealed that the games would be played in prime time on Fox Sports 1, reaching a potential audience of more than 90 million Americans. Campbell Graham and Aaron Woods were interviewed by the network during halftime of the game yesterday.
The billboard is not the first of its kind, with the same advertisement being displayed in prime position at Allegiant Stadium in October. The billboard prompted a relaunch of the so-called “code wars” within Australia with AFL luminaries, including former Hawthorn president and Victorian premier Jeff Kennett, former player Kane Cornes, former AFL chief executive Andrew Demetriou and hundreds of AFL fans online responding in disgust that the NRL had self-proclaimed the code as “Australia’s biggest sport”. “Dream on NRL,” one fan wrote on the AFL Memes Facebook page.
Fox League will hold exclusive rights to the Souths-Manly season opener at 1:30 pm (AEDT) on Sunday, March 3 and will screen both Vegas fixtures live, providing a broadcast feed to their American arm on Fox Sports 1. Channel 9 will also televise the Broncos-Roosters clash at 3:30 pm (AEDT).
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]