B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Now We Collide Launches ‘We Are Fans’ Campaign For ESPN
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Now We Collide Launches ‘We Are Fans’ Campaign For ESPN
Advertising

Now We Collide Launches ‘We Are Fans’ Campaign For ESPN

Joy Clark
Published on: 19th April 2016 at 10:02 AM
Joy Clark
Share
3 Min Read
SHARE

Independent creative content agency Now We Collide, has launched a new campaign for multinational sports entertainment company ESPN.

In a crowded marketplace with a multitude of sports websites, Now We Collide’s challenge was to drive awareness of the new sports personalities and talent contributing to the new Australian edition of ESPN.com, and enhance the credibility of ESPN’s local sports coverage.

Those appearing in the campaign include high-profile media personalities and players, Nick Reiwoldt (AFL), Jude Bolton (AFL), Brett Kimmorley (NRL), Greg Growden (General/Rugby), Brad Haddin (Cricket) and Stephanie Brantz (General/Soccer).

The talent EPSN has assembled all have amazing credibility with Australians in their chosen sports, however to break through the noise of competitive sites the agency wanted to uncover the story behind their success, their unique journey and the passion they have for all sports.

Now We Collide filmed a separate video content story for each of the talent, and the viewer will get to learn something different about each, for example NRL legend Brett Kimmorley is a golf tragic and Sydney Swans legend Jude Bolton had a concrete cricket pitch in his back garden and is a massive fan of EPL side Arsenal.

https://www.youtube.com/watch?feature=player_detailpage&v=-efcK93RPxM

The agency has combined this candid interview style approach with illustrations and motion graphics to create an immersive environment which tells the visual individual story of each of the personalities.

This approach also ties into the overarching brand campaign created by Now We Collide, which launched late last year. The stories will air on ESPN and across ESPN’s YouTube and social channels.

https://www.youtube.com/watch?feature=player_detailpage&v=DErrOBbarx4

John Webb, marketing manager, ESPN said, “The standard of creative produced has been of the highest quality and we have full confidence in the guys continuing to produce work that connects to our audience on all platforms.”

“To be given the opportunity to collaborate with a brand as iconic as ESPN is really special. ESPN is constantly innovating and challenging the status quo and this fits perfectly with our mission to create contagious content and campaigns through strategic insights and ideas led creative thinking,” added Keir Maher, managing partner, Now We Collide. 

ESPN is the world’s leading sports Entertainment Company and in Australia and NZ ESPN operates the ESPN, ESPN2 and WatchESPN subscription television sports channels. ESPN’s digital network is Australia’s number one destination for online sport, comprising the sites ESPN.com, ESPNcricinfo, ESPNFC, ESPNfootytips, ESPNscrum and espnW.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adidas, Animation, Australian Marine Conservation Society, Clemenger BBDO Sydney, NewsLifeMedia, Personal Brand, YouTube
Share

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?