B&T’s freshly-minted indie agency of the year, The Hallway, has been appointed by NOVA Entertainment to work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.
“We’re really excited to be working with the team at NOVA Entertainment. It’s always a huge privilege to be entrusted with brands that are not only iconic in the Australian market but also genuinely future-facing, especially when they are led by such an impressive team of humans.” said Jules Hall, CEO The Hallway.
L-R Jules Hall (CEO The Hallway), Adam Johnson (chief growth officer NOVA Entertainment)
& Simon Lee (CCO & partner The Hallway)
Adam Johnson, chief growth officer NOVA Entertainment, said, “We were looking for a partner to really get ‘under the hood’ of our two biggest brands, to give them a distinct position in-market and ensure they continue to thrive at the heart of our all-of-audio strategy. The Hallway is well known to us here at NOVA Entertainment and we’ve been impressed by the successful brand platforms they have delivered for BINGE and Flash. Work is well under way on our flagship Nova and Smooth FM brands and it’s proving to be a very effective partnership. I’m excited about what we will achieve together.”
As we approach the end of the year, the appointment by NOVA Entertainment adds to The Hallway’s strong 2022 growth and momentum, having broken new business records and most recently winning Independent Agency of the Year and Ad Campaign of the Year at the B&T Awards, as well as appointing Carla Hizon as head of account management.
