An angry tweet from an enraged customer is the tag to a clever new campaign promoting KFC’s often maligned fries.

The tweet read: “Dear KFC, No one likes your fries. Yours sincerely, The Entire World”.

Now KFC in the UK – fresh from its marvellous “FCK” campaign earlier in the year – has used the tweet in a series of outdoor and print ads to promote the pending arrival of its apparently vastly improved chip.

The tweet first appeared via an unknown chap who goes by the username “Upgrade”.

Soon, other tweeters were jumping on the anti-KFC chip crusade.

Even KFC’s competitor Burger King was soon in on the action, too.

But the chicken chain’s London agency Mother soon turned the hatred into a campaign to promote the new fry that is reportedly “chunkier, tastier and better”.