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B&T > Advertising > “No One Likes Your Fries!” KFC Turns Angry Tweet Into Advertising Gold
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“No One Likes Your Fries!” KFC Turns Angry Tweet Into Advertising Gold

Staff Writers
Published on: 5th November 2018 at 10:53 AM
Staff Writers
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An angry tweet from an enraged customer is the tag to a clever new campaign promoting KFC’s often maligned fries.

The tweet read: “Dear KFC, No one likes your fries. Yours sincerely, The Entire World”.

Screen Shot 2018-11-05 at 10.43.47 am

Now KFC in the UK – fresh from its marvellous “FCK” campaign earlier in the year – has used the tweet in a series of outdoor and print ads to promote the pending arrival of its apparently vastly improved chip.

The tweet first appeared via an unknown chap who goes by the username “Upgrade”.

Soon, other tweeters were jumping on the anti-KFC chip crusade.

Screen Shot 2018-11-05 at 10.44.15 am

Even KFC’s competitor Burger King was soon in on the action, too.

Screen Shot 2018-11-05 at 10.44.36 am

But the chicken chain’s London agency Mother soon turned the hatred into a campaign to promote the new fry that is reportedly “chunkier, tastier and better”.

kfc-fry-tweets-1-2018

kfc-fry-tweets-2-2018

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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