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Reading: “No Advertising Trickery Required!” Ford Skewers Adland Car Clichés In New Work From Clems Melbourne
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B&T > Campaigns > “No Advertising Trickery Required!” Ford Skewers Adland Car Clichés In New Work From Clems Melbourne
Campaigns

“No Advertising Trickery Required!” Ford Skewers Adland Car Clichés In New Work From Clems Melbourne

Staff Writers
Published on: 12th October 2020 at 10:58 AM
Staff Writers
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Clemenger Melbourne has used a new campaign for the Ford Puma to highlight the merits of the vehicle while having a play at advertising clichés used in car ads.

The spot – for the rather sporty looking Puma – starts with the usual good looking couple in a smart city street.

However, it all comes peeling away, as the ad’s shown to be shot in a studio against green screens with a “world renowned music track” and a “fancy voice over”.

As clever as it is, it might do little to instal car buyers’ faith in the honesty of car commercials. Check it out below:

https://youtu.be/P2x0W6M0Vwo

 

 

 

 

 

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TAGGED: Ad campaigns, Clemenger Melbourne, Ford
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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