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Reading: Nine Reveals Sponsors For Love Island
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B&T > Marketing > Nine Reveals Sponsors For Love Island
MarketingMedia

Nine Reveals Sponsors For Love Island

Staff Writers
Published on: 4th June 2018 at 9:53 AM
Staff Writers
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Free-to-air TV broadcaster Nine has unveiled the full list of brand partners for its new show Love Island Australia.

The international reality format launched a week ago on 9Go! and 9Now, with Nine confirming the full list of sponsors who include leading skincare brand Neutrogena, online clothing brand PrettyLittleThing and Four Seasons Condoms.

Each of the brands will have national sponsorships including integrations, billboards and product placements throughout the first season of Love Island Australia.

Love Island Australia contestants
The Love Island Australia contestants

Nine’s director of content partnerships for its entertainment division, Sarah Stewart, said: “Love Island Australia is a fun, youth-focused program and we are proud to welcome these great brands to the program.

“Our ambition was to create a platform for brands to reach Millennials at scale with content everywhere they choose to consume it. Love Island is delivering in spades, with the number of 16 to 39s increasing significantly week-on-week in the 8.30pm timeslot.”

“On 9Now, Love Island Australia is growing at a higher rate than we saw with Married at First Sight, and has delivered real results for both our clients and for Nine.”

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TAGGED: Four Seasons Condoms, Love Island, Love Island Australia, Neutrogena, Nine
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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