Nine has announced the implementation of the final stage of its sales transformation and now has a fully integrated cross-platform structure to create more opportunities for advertisers across its leading television, digital, publishing, radio and data assets.
As part of the changes, Richard Hunwick assumes responsibility for the television and radio sales teams while Nick Young will have the responsibility for Nine’s digital and publishing sales teams, as well as Nine’s data strategy.
The transformation will create Australia’s largest integrated sales team, aligned under a Director of Sales in each state. Paul Brooks (Sydney), Sam Brennan (Melbourne), Rebecca Lawrie (Brisbane), Sean O’Brien (Adelaide) and Clive Bingwa (Perth) will lead Nine’s state-based sales teams across the country.
Under the new structure, Nine’s Group Business Directors (GBDs), who have a range of diverse skills and experience across the marketing and media landscape, will be a single point of contact for all of Nine’s advertising partners. Each GBD will have complete responsibility for a media agency buying group or independent agencies, and lead. The GBD will have responsibility for a television, digital, publishing and a radio sales team who are experts and specialists in their channel.
Nine+, led by Tim Rose, will be expanded to create a “super group” focused on helping Australia’s small and medium enterprises (SMEs) to unlock the power of Nine. Direct sales teams in TV, digital, publishing and radio will align under the Nine+ brand to create a one-stop-shop for small business. The development of 9Voyager, Nine’s self-serve platform, will be fast-tracked to include both radio and podcasts alongside TV and 9Now, putting Nine’s world-class technology in the hands of its direct sales Nine+ team.
“There is no doubt that COVID-19 has impacted our lives and our economy in a way that few if any of us have ever seen” said Michael Stephenson, Nine’s Chief Sales Officer.
“However, today’s changes are not driven solely by the impact of the global health crisis on our economy and our industry, rather by the need to create a structure that will allow us to create more innovative marketing platforms for new and emerging categories, to better service the needs of our clients in a more integrated fashion across television, digital, publishing and radio.
“As we navigate ourselves towards the ‘new normal’ there will be enormous opportunity for those that are willing to think differently and challenge the way things have always been done. We are ready. We have the most unique assets, the most senior team, and we now have a fully integrated structure that will make it even easier for our clients to use our content, data and technology to sell more of their products and services.”
Stephenson noted that Nine’s marketing solutions division, Powered, would continue to play a key role supporting the GBD teams, creating “Big Ideas” and delivering bespoke integrated solutions for clients that deliver real business outcomes.
“Our new integrated structure has given our specialists in data, insights, strategy and effectiveness the opportunity to accelerate the development of our data strategy,” he said. “Everything designed to make working with Nine more efficient and even more effective.”
Under the new structure, reporting to Stephenson will be Richard Hunwick, Director of Sales – Television & Radio; Nick Young, Director of Sales – Digital & Publishing; Liana Dubois, Director of Powered; Tim Rose Director of Sales – Nine+ (SME); and Warwick Sharp, Director of Sales Operations.
Chris Nardi moves to the newly created role of Director of Client Partnerships – Publishing, where he will oversee Nine’s team of specialists in key client verticals across travel, luxury, education, recruitment, finance, technology and classifieds. Michael Stephenson explained that Nardi would focus on creating specific opportunities for brands in and around Nine’s mastheads and superbrands including Traveller, Good Food, Domain, Good Weekend and Sunday Life.
“Chris has a unique background in publishing. His passion, experience and insight together with our category experts will be the key to unlocking the opportunities within our publishing brands as advertisers turn to channels and brands they can trust,” said Stephenson.
As part of the changes, Nine confirmed there have been some redundancies within the sales team.
Among the departures is Penny Kaleta, Nine’s Director of Sales – Radio who joined Nine to lead the integration of its sales operation following the acquisition of Macquarie Media.
“Penny has been fantastic during her time at Nine. In the short time she has been with us she has fully integrated our radio team into the Nine family and reintroduced Nine radio to the market at large. She has done an outstanding job and she has become a great friend,” Stephenson said.
“I’m very sad that she will be leaving us. Our loss will be someone else’s gain and I can’t wait to see who is lucky enough to have Penny in their team.”
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