Nine Responds To MAFS Domestic Violence Accusations

Nine Responds To MAFS Domestic Violence Accusations
SHARE
THIS



Nine has denied claims that Married At First Sight is promoting a relationship with an ‘excessive amount of domestic abuse’ after more than 12,000 people signed a petition regarding one of the marriages on the show.

The show has received 41 complaints to the Communications and Media Authority (ACMA) this year, four times as many complaints to the ACMA as last season.

Particular criticism has been drawn for the depiction of Melissa Rawson and Bryce Ruthven’s ‘marriage’ on the show. The petition circulating on change.org is titled ‘make the Nine network apologise for failing duty of care’.

The description of the petition says that Rawson and Ruthven’s relationship portrays “an excessive amount of domestic violence (DV) signs which are not being handled by the network appropriately.”

It then goes on to say that there is “a clear failure of duty of care to Melissa during filming of the show, allowing her to remain in a toxic and dangerous environment for the “benefit” of the network.”

Ruthven has been accused by viewers of gaslighting and emotionally manipulating Rawson, and has recieved backlash for rumours of having a ‘secret girlfriend’ outside the show.

He also came under fire last week after kissing fellow contestant Beck on the cheek without consent. She then told KIISFM hosts Kyle Sandilands and Jacki O that “it was one of those moments where I had to bring the contract up to even see what my rights are.”

Nine has now responded to the allegations. John Walsh, Network Executive Producer of MAFS said that:

“The petition in question does not reflect the nature of Bryce and Melissa’s relationship and at no time did Endemol Shine Australia or Nine consider Bryce and Melissa’s relationship to be characterised by domestic violence or the like. If that had been the case we would have intervened immediately.”

“Our first priority in making MAFS is to make sure all the participants feel they are operating in a safe environment. At a briefing of participants prior to commencement of filming, the importance of alerting production if they felt unsafe or uncomfortable with their partners at any time was reinforced.  We understand meeting and marrying someone at first sight and living with them for eight weeks can be a potentially daunting experience and we would not persist with a scenario where someone does not feel safe.”

“We have very rigorous processes in place to protect all participants in the experiment. All participants have access to the show psychologist during filming, broadcast and once the program has ended. Nine also provides an additional service for participants should they like or need further individual and confidential psychological support.”

“This service gives participants access to psychologists who have been specifically engaged to support those involved in the program in relation to their experiences. This confidential service is available to all participants for as long as they need.”

B&T understands that the petition has not led to any advertisers withdrawing sponsorship from the show.

Another MAFS contestant has been exposed for making homophobic comments about a fellow cast member. This week, a video from Instagram gained traction when it appeared to show MAFS contestant Jason Engler talking about fellow contestant Liam Cooper – who is bisexual – with homophobic, fatshaming language.

In the video, he is seen with Georgia Fairweather, who is Cooper’s partner on the experiment, and Johnny Balbuziente.

Engler says, “Georgia’s husband is a full-blown homosexual. He’s ugly, he’s chubby, he does not go to the gym.”

Balbuziente then tells him not to post the video, while Fairweather says in the background “I want to keep it for me!”

According to So Dramatic!, the podcast who obtained the video, the original Instagram was posted to Fairweather’s close friends Instagram story.

Engler has since released a statement, which said “I would like to sincerely apologise for my comments in regards to a fellow MAFS participant’s sexuality. After a few too many drinks I made some inappropriate remarks that I am ashamed of and greatly regret. I will learn from this and try to become a better person from this experience.”

Please login with linkedin to comment

MAFS Nine

Latest News

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer
  • Campaigns

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer

You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

SMI Data: Ad Spends Up 2.7% In October
  • Media

SMI Data: Ad Spends Up 2.7% In October

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
  • Opinion

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Opinion

by B&T Magazine

B&T Magazine
New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta Works With Now We Collide To Champion Aussie Small Businesses
  • Campaigns
  • Technology

Meta Works With Now We Collide To Champion Aussie Small Businesses

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

iD Collective Snags Goodman Fielder
  • Marketing

iD Collective Snags Goodman Fielder

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

Optus Unveils Charitable Donate Your Device Program
  • Campaigns
  • Technology

Optus Unveils Charitable Donate Your Device Program

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely to Acquire Marketing Orchestration Platform Welcome
  • Campaigns
  • Technology

Optimizely to Acquire Marketing Orchestration Platform Welcome

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith
  • Marketing

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio
  • Media

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]