Last week, Nine gave us a sneak peek at its fresh digital rebrand, and today ninemsn.com.au has officially relaunched as nine.com.au, complete with a new look, new logo, and a new way of connecting Australians to the latest news stories.
Editor, Emma Chamberlain, said, “For us, today is far more than just a logo change for our network. The launch of nine.com.au cements our place in the Nine family.
“In practice, our digital editorial team now works more closely with the broadcast teams, and the scale that gives us opens up a whole new world of storytelling possibilities, especially in video.”
With news, sport, lifestyle and entertainment content, the new look website links consumers to 11 well-known brands, including 9News, Wide World of Sports, video-on-demand product 9Now, entertainment site 9TheFIX, lifestyle sites 9Honey, 9Coach, 9Pickle, 9Homes, 9Elsewhere, 9Lifestyle, and the newly launched food destination, 9Kitchen.
Commenting on the relaunch, Nine’s chief digital & marketing officer, Alex Parsons, said, “It’s a destination that has played a pivotal role in the hearts and minds of consumers for close to 20 years and this next great chapter is set to be our most exciting yet, as we set about creating a more powerful media ecosystem that provides consumers with the widest breadth of content, delivered in a more synergistic way across all of Nine’s platforms.”
The launch of the updated digital space will be supported by a multi-million-dollar marketing campaign, including television advertising, radio, digital outdoor, magazines, targeted social media, search, as well as tapping into the company’s on-air program integration.
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
The Independent Media Agencies of Australia (IMAA) has launched its first radio advertising campaign in partnership with ARN to promote the benefits of independent media agencies to businesses. The radio campaign will launch across the ARN network today, which includes the KIIS and Pure Gold networks. It aims to promote the IMAA and the benefits […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]