Last week, Nine gave us a sneak peek at its fresh digital rebrand, and today ninemsn.com.au has officially relaunched as nine.com.au, complete with a new look, new logo, and a new way of connecting Australians to the latest news stories.
Editor, Emma Chamberlain, said, “For us, today is far more than just a logo change for our network. The launch of nine.com.au cements our place in the Nine family.
“In practice, our digital editorial team now works more closely with the broadcast teams, and the scale that gives us opens up a whole new world of storytelling possibilities, especially in video.”
With news, sport, lifestyle and entertainment content, the new look website links consumers to 11 well-known brands, including 9News, Wide World of Sports, video-on-demand product 9Now, entertainment site 9TheFIX, lifestyle sites 9Honey, 9Coach, 9Pickle, 9Homes, 9Elsewhere, 9Lifestyle, and the newly launched food destination, 9Kitchen.
Commenting on the relaunch, Nine’s chief digital & marketing officer, Alex Parsons, said, “It’s a destination that has played a pivotal role in the hearts and minds of consumers for close to 20 years and this next great chapter is set to be our most exciting yet, as we set about creating a more powerful media ecosystem that provides consumers with the widest breadth of content, delivered in a more synergistic way across all of Nine’s platforms.”
The launch of the updated digital space will be supported by a multi-million-dollar marketing campaign, including television advertising, radio, digital outdoor, magazines, targeted social media, search, as well as tapping into the company’s on-air program integration.
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]