Nine Officially Lifts Lid On New Look Nine.com.au

Nine Officially Lifts Lid On New Look Nine.com.au

Last week, Nine gave us a sneak peek at its fresh digital rebrand, and today ninemsn.com.au has officially relaunched as nine.com.au, complete with a new look, new logo, and a new way of connecting Australians to the latest news stories.

Editor, Emma Chamberlain, said, “For us, today is far more than just a logo change for our network. The launch of nine.com.au cements our place in the Nine family.

“In practice, our digital editorial team now works more closely with the broadcast teams, and the scale that gives us opens up a whole new world of storytelling possibilities, especially in video.”

With news, sport, lifestyle and entertainment content, the new look website links consumers to 11 well-known brands, including 9News, Wide World of Sports, video-on-demand product 9Now, entertainment site 9TheFIX, lifestyle sites 9Honey, 9Coach, 9Pickle, 9Homes, 9Elsewhere, 9Lifestyle, and the newly launched food destination, 9Kitchen.

Commenting on the relaunch, Nine’s chief digital & marketing officer, Alex Parsons, said, “It’s a destination that has played a pivotal role in the hearts and minds of consumers for close to 20 years and this next great chapter is set to be our most exciting yet, as we set about creating a more powerful media ecosystem that provides consumers with the widest breadth of content, delivered in a more synergistic way across all of Nine’s platforms.”

The launch of the updated digital space will be supported by a multi-million-dollar marketing campaign, including television advertising, radio, digital outdoor, magazines, targeted social media, search, as well as tapping into the company’s on-air program integration.




Please login with linkedin to comment

#HappyGiving nine.com.au SXSW

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]