Nickelodeon Unveils New Programs & Products For 2017 (And 2018)

Nickelodeon Unveils New Programs & Products For 2017 (And 2018)
SHARE
THIS



Nickelodeon | Viacom Consumer Products (NVCP) held its annual Australian upfront event at Crown Melbourne last night, and B&T tagged along to find out what’s in store for the company this year.

The event attracted retailers, buyers and licensees from across Australia and New Zealand, where NVCP executives also shared insights into how its research, content pipeline and long-term plans have powered the growth of Nickelodeon, Nick Jr., MTV and Viacom’s other brands and properties on TV, online, at retail and in recreation.

Ben Cox, general manager and VP of Nickelodeon Networks Australia and New Zealand, said the company launched more animated and live action content in 2016 than ever before, and continued to grow its share of viewing audiences across broadcast and digital.

“Twenty-one of the top 25 shows watched by kids [up to four years of age] were on Nick Jr., Nickelodeon reached over 2.8 million viewers on subscription television alone, we attracted over 2.1 million page views across nick.com.au and nickjr.com.au, and the Australian Nick Play app has been downloaded onto 245,000 devices,” he said.

Nickelodeon’s pre-school content library will expand further in 2017 with the Australian launch of two new titles targeting kids up to four years of age:

  • Co-produced by Spin Master, Rusty Rivets encourages kids to use their imagination to design and create fun and new inventions. It premieres on Nick Jr. on Monday, with toys planned for release within the next year.
  • Nella the Princess Knight is a brand-new animated pre-school series following Nella, an unconventional eight-year-old who possesses the royal qualities of a princess (such as compassion and grace), while also embodying the courage and determination of a brave knight. The title features a social-emotional curriculum promoting self-confidence, inclusiveness and compassion for others, and premieres on Nick Jr. on 1 May, with Consumer Products launching in 2018.

NVCP also announced that Nickelodeon will reimagine the Teenage Mutant Ninja Turtles with an all-new 26-episode, 2D-animated series, which will launch in the US in 2018 (the Australian debut is yet to be announced)

Attendees of the upfront event were also given previews of SpongeBob Gold, a 360-degree marketing and retail global initiative launched via collaborations with six international designers.

To further cater to adults, NVCP also unveiled licensing plans for a Nickelodeon retro line featuring classic properties such as Rugrats, Ren & Stimpy and Hey Arnold!, and showcased new global licenses for MTV in the fashion, technology and beverage categories.

Together with Haven Licensing, NVCP concluded the evening with a special presentation recognising key retailers and licensees. Here’s the list of winners:

  • Softlines Licensee Award: Target Australia
  • Hardlines Licensee Award: ZAK
  • FMCG Licensee Award: Kinnerton
  • Innovation Excellence Award: Hunter Products
  • Retail Marketing Excellence Award: BIG W Australia
  • Partner of the Year: Caprice Australia

Please login with linkedin to comment

Cosmo TV NCVP Nick Jr. Viacom Consumer Products

Latest News

Adgile Doubles-Down On Australia Growth With Team Expansion
  • Advertising

Adgile Doubles-Down On Australia Growth With Team Expansion

Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star
  • Campaigns

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star

Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo
  • Advertising

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo

Brand experience and innovation company Akelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
  • Marketing

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy

7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy.  With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer.  7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]