Last year, SlimeFest attracted more than 9,000 kids and families to its two Sydney shows, which featured live performances from international and Australian talent and an extended festival showground area with rides, games and exclusive tour merchandise. This year, Nickelodeon SlimeFest will expand its national footprint to include two Melbourne shows, increasing its overall reach to more than 16,000 kids and families and promising to deliver them a ‘once in a life-slime’ experience.
“Nickelodeon SlimeFest has become an anticipated event amongst Australian families and an important part of our global entertainment portfolio. It gives us the opportunity to connect with our young audience by giving them an experience they will never forget – in most cases their first live music show. We have a vision to continue building the SlimeFest brand in Australia and by combining our kids expertise with Nice Events’ touring experience, we will ensure that the festival continues to grow,” said Ben Richardson, Senior Vice President and General Manager of Viacom International Media Networks Australia.
Nice Events is a new company produced by the directors of BigDog Creative and Killrockstar Entertainment with a focus on family and youth entertainment. Their experience in partnering with global brands such as Coca Cola and Puma, paired with their background in producing state of the art, large scale events, as well as tours for international artists such as The Madden Brothers, Hanson and Five: The Big Reunion, made them the perfect partner to take Nickelodeon SlimeFest into the future.
“We are excited to be working with the global leader in kids entertainment. Nickelodeon SlimeFest is the first event to join us under ‘Nice Events’and we are looking forward to partnering with such a dynamic brand and helping them spread the slime across two cities,” said Brad Drummond, Josh Lefers and Steve Wools, Directors of Nice Events.
For the third year running, Paddle Pop has confirmed as a sponsor for Nickelodeon SlimeFest. The event offers sponsors unique integration opportunities to reach its primary kids audience in-show, on-ground and on-air, as well as through, digital and marketing activities.
This year, Nickelodeon SlimeFest will include four shows – two in Sydney on Friday, 26 September and two in Melbourne on Sunday, 28 September. Headline talent and celebrity guests will soon be announced.