Telstra Micro Business of the year Nexba has launched a limited edition Christmas range exclusive to Woolworths. The new sparkling ice tea range, consisting of passionfruit, cranberry and apple natural flavours, will be sold in 1L glass bottles specially designed for Woolworths.
Drew Bilbe, co-founder and operations director at Nexba, said the launch into Woolworths marked a massive milestone for the business, making Nexba beverages available in every major Australian retailer.
“With Australians becoming increasingly aware of the harmful effects of sugary soft drinks, Nexba offers quality and taste, but with less sugar and fewer calories. We are stoked to have worked collaboratively with Woolworths to launch this new 1L glass format range, and we’re confident shoppers will love it,” he said.
The new ice tea range has only 4.9g of sugar per 100ml. By comparison, Coca Cola has more than double the sugar at 10.6g per 100ml.
“We want to give Australians as many better-for-you beverage options as possible. Our new sparkling Christmas flavours are the perfect drinks to help transition soft drink junkies off their dangerous daily addictions,” said Bilbe.
The newest additions to the Nexba range brings the total tally to 10 flavours, which include Brewnette, Australia’s first natural cola with green coffee extract, and Super Infusions, Australia’s first super fruit/ food infused, sugar-free ice tea.
“From day one, Nexba has strived to be The Beverage Innovators by partnering with national retailers and developing drinks their shoppers will love. We are self-funded and don’t have the deep pockets of the bigger brands. What we do have is an unending passion for offering Australians healthier beverages that don’t sacrifice on taste and quality,” said Troy Douglas, co-founder and brand director at Nexba.
The new Nexba flavours will be available at select Woolworths stores nationwide this week.
Please login with linkedin to comment#chocpluswhat
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]