Nexba Ice Tea Launches Christmas Alternative To Soft Drinks At Woolies
Telstra Micro Business of the year Nexba has launched a limited edition Christmas range exclusive to Woolworths. The new sparkling ice tea range, consisting of passionfruit, cranberry and apple natural flavours, will be sold in 1L glass bottles specially designed for Woolworths.
Drew Bilbe, co-founder and operations director at Nexba, said the launch into Woolworths marked a massive milestone for the business, making Nexba beverages available in every major Australian retailer.
“With Australians becoming increasingly aware of the harmful effects of sugary soft drinks, Nexba offers quality and taste, but with less sugar and fewer calories. We are stoked to have worked collaboratively with Woolworths to launch this new 1L glass format range, and we’re confident shoppers will love it,” he said.
The new ice tea range has only 4.9g of sugar per 100ml. By comparison, Coca Cola has more than double the sugar at 10.6g per 100ml.
“We want to give Australians as many better-for-you beverage options as possible. Our new sparkling Christmas flavours are the perfect drinks to help transition soft drink junkies off their dangerous daily addictions,” said Bilbe.
The newest additions to the Nexba range brings the total tally to 10 flavours, which include Brewnette, Australia’s first natural cola with green coffee extract, and Super Infusions, Australia’s first super fruit/ food infused, sugar-free ice tea.
“From day one, Nexba has strived to be The Beverage Innovators by partnering with national retailers and developing drinks their shoppers will love. We are self-funded and don’t have the deep pockets of the bigger brands. What we do have is an unending passion for offering Australians healthier beverages that don’t sacrifice on taste and quality,” said Troy Douglas, co-founder and brand director at Nexba.
The new Nexba flavours will be available at select Woolworths stores nationwide this week.
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