EMMA: Newspaper audiences still up; SMH leading online

EMMA: Newspaper audiences still up; SMH leading online
SHARE
THIS



The latest lot of EMMA data is in showing newspapers are still up, as the recent Nielsen Online Ratings show the Sydney Morning Herald is leading the online charge.

The amount of people reading newspapers and magazines in their various forms has stayed at its highest for the second consecutive month, according to the latest release of the EMMA (enhanced media metrics Australia) data.

Looking towards the newspapers with the highest total audiences, Fairfax Media’s The Sydney Morning Herald and News Corp’s Herald Sun and The Daily Telegraph form the top three with the SMH leading the charge at a total audience of 5.4 million.

The latest EMMA data show the Herald Sun with an audience of 4.3 million and The Daily Telegraph with 4.2 million.

While many magazines and newspapers have remained relatively the same compared to the previous month’s data, the Sunshine Coast Daily has recorded the fastest newspaper total audience growth overall, posting a 24% audience increase.

“While digital growth is leading the charge, printed newspapers continue to be read on a vast scale. Some 83% of Australians, or 14.7 million people, engage with newspaper journalism every month,” Mark Hollands, The Newspaper Works CEO, said.

“They may be keeping up with the major issues of the day via national or metropolitan newspapers, or staying in touch with what is happening where they live via regional or community newspapers.”

Meanwhile, over in the online world, Fairfax’s Sydney Morning Herald has taken the top place in the Nielsen Online Ratings, growing by 6.5% since the prior quarter.

Nielsen-Online-ratings

The latest results include the consumption of site content via a mobile or tablet device, which revealed the 6.5% increase.

The ABC News websites also upped its online audiences by 8.9% since the previous lot of data, with The Guardian and The Couriermail.com.au also increasing by 5.6% and 14.3% respectively.

Looking over at magazine land for the latest EMMA data, the total audience reports show similar results compared to the previous month’s data, which had shown magazine readership was up since the quarter prior.

Pacific Magazines’ Better Homes and Gardens upped its total audience readership minimally (including tablet and mobile), from 2.765 million in the March set of data to 2.789 million in the April set.

Bauer Media’s Australian Women’s Weekly dipped from 2.878 million in March to 2.789 million in the April data set.

However another Bauer women’s title, Women’s Day, crept up from 3.623 million in total audience readership to 3.857 million this time around.

NewsLifeMedia’s Taste.com.au also increased slightly from 2.931 million to 3.177 million.

Taste.com.au also found itself as the top ranked site by unique audience for food, with an audience of 2.264 million this time around and an average of 16:31 minutes per person.

Nielsen-online-food-ranking

 

Please login with linkedin to comment

Herald Sun Kiis 1065 McCann Melbourne newspapers Sydney morning Herald The Daily Telegraph Tim Cahill

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]