NewsLifeMedia Recruits Melissa Overman From News.Com.Au To Lead Female Content

NewsLifeMedia Recruits Melissa Overman From News.Com.Au To Lead Female Content
SHARE
THIS



NewsLifeMedia CEO Nicole Sheffield today announced that Melissa Overman has been appointed executive editor of the company’s female driven content network of digital brands consisting of parenting website Kidspot.com.au; leading health and wellbeing brand Bodyandsoul.com.au; and the go-to online destination for beauty Primped.com.au.

Highly experienced in digital media Overman steps into this newly created role from news.com.au where she was group features editor for three years, steering the feature verticals of the brand in an environment of continual change to ensure news.com.au achieved and maintained its leading position.

In her new role starting on Monday 18 April, Overman will lead the content strategy of NewsLifeMedia’s mass market female portfolio, maintaining and growing their market position with Australian women, while ensuring the network has a strong voice that builds meaningful and deep connections with women. The editorial teams of each of the brands will report to Overman.

Sheffield said: “Melissa is an incredibly talented editor with a thorough understanding of digital news who was instrumental in driving news.com.au to number one. Melissa is an inspiring and creative leader with a passion for all things lifestyle and celebrity. She also understands how analytics feed into content planning and creation which will be the key to success going forward.

“Our women’s portfolio is in a great place, all are market leaders in their categories. Aligning the editorial of our mass female digital properties under Melissa as executive editor better organises the business.

“We have exciting plans to expand the network and intend to launch a younger skewing female news offering by the end of the year. I’m confident that with Melissa powering NewsLifeMedia’s female focused content strategy, our strong network of brands will be a powerhouse content platform that engages and connects with Australian women at all life stages and passions, providing consumers with innovative and unique content.”

Overman said: “Delivering great content to women has always been my passion and I couldn’t think of a better way to do that today than through the hugely successful digital brands at NewsLifeMedia. No other female network has the trust of women like NewsLifeMedia and I’m thrilled to be able to harness this engagement and deliver exciting new experiences to such a rapidly growing audience.”

Overman began her career in women’s magazines before transitioning early into the digital world helping to grow various online female destinations. She oversaw the content creation for lifestyle.com.au at Foxtel and most recently the features content for Australia’s leading news site, news.com.au. She has been a journalist for over 15 years and last year became a mum.

 

Please login with linkedin to comment

melissa overman

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]