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Reading: B&T Newsletter — 4 October 2026
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B&T > Newsletter Editions > B&T Newsletter — 4 October 2026

B&T Newsletter — 4 October 2026

Published on: 4th October 2026 at 9:00 AM
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5 Min Read

PHD Wins ANZ Media Pitch

ANZ picks PHD after what might be a contender for the world's longest pitch.

‘You Need Different Mindsets’: Merrick Watts & Ed Stening On Distilling A Winning Partnership – In Tandem, Presented By Adobe Acrobat

Posca founders crack one open and talk about neurodiversity. Or differences of thought. Depends how you look at it.

‘I Feel Very Good About The Direction Of Travel’: WPP’s Rose Herceg

Herceg breaks out the A-Z and plots a path to growth.

VIC Labor Appoints Mindshare & Moss Group As State Election Nears

Dusty copies of Das Kapital suddenly become hot property in Mindshare's office.

‘It’s About The Human Connection’: Mastercard Bets Big On Small Business Dreams In New Campaign

Falling in love with your local barista, only for them to be deported following the working holiday visa ballot. That's priceless.

How Denstu Japan Snapped Up The Cairns Crocodiles Grand Prix Award With Fun Mahjong-Inspired Campaign

We've always been more into Backgammon, ourselves. But this campaign nearly swayed us.

ARN Reveals New Kiis Melbourne Breakfast Line-up

Melbourne can finally be put out of its misery. It has been confirmed Kyle & Jackie O can't make a miraculous comeback.

They’re Here! Meet The 2026 B&T Awards Campaigns Of The Year Finalists!

It's the moment that, quite literally, all of you have been waiting for: the first round of B&T Awards finalists!

AI Search Is ‘Flattening’ & Accelerating Purchase Funnel: WPP Media

One day, the funnel will become a disc. And we'll all have to pack up and go home. Or not.

Steve Buscemi Returns For Telstra Via Bear Meets Eagle On Fire

Steve Buscemi is back for Telstra. Meaning that Home Alone 7 must not have been signed off yet.

Get Ready! It’s The 2026 B&T Awards Leadership, Marketing & Agency Of The Year Finalists!

They say good things come in threes. But in this case, they come in twos. Meet the second & final tranche of B&T Awards finalists.

B&T’s 30 Under 30 Awards Returns For 2027!

Still operating on two original knees and without a toupee? Get your chops around this year's 30 Under 30 Awards!

Who’s Running The Creator Circle? Meet B&T’s Best Of The Best Creator & Influencer Agency Leaders

Sorry to disappoint, but Sopha Dopha did not make it on this list.

McDonald’s Bites Into Commerce Media With US Trial

Macca's dips its toe into retail media, providing an unrivalled opportunity for Weight Watchers and SlimFast.

Heaps Normal Chief Brand Officer Tim Snape Calls Last Orders

We'll pour one open for Snape. But it may be around 1.4 standards and contain the letters 'V' and 'B' on the can.

Wavemaker Adelaide Scores SA Tourism’s Destination Account

B&T pops open the emergency Barossa shiraz to celebrate. And just about slips into our Crows jersey.

‘Extraordinary Disconnect’: Are Marketers Leaving Millions On The Table Due To News Site’s Clunky Brand Safety Controls?

People love news. Elsewhere, water remains wet, pigs still can't fly and pontiffs defecate in woods.

Hot Takes: Enough Attempts At Authenticity, It’s Time For Better Brand-led Fiction

That's right: you've got free reign to make stuff up now! Not that any of you did before, of course.

Special, Leo & Grab Dominate APAC Effies

Effie, Effie on the wall, who are Asia-Pacific's most effective of them all?

Wavemaker Wins Insignia Financial Media Account

There's nothing more rock'n'roll than superannuation.

Leo Chief Client Partner James Walker-Smith Departs

Walker-Smith walks on out of Leos. Or rolls on his new skateboard.

Australian Avocados Launch ‘Pit-tition’ With Cricket Icon Merv Hughes Via Thinkerbell

Merv stars for avocados. A sentence we're sure he wouldn't have foreseen earlier in his career.


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