Telstra has brought back its intergalactic villains for a second chapter of its network security campaign, again teaming up with Bear Meets Eagle On Fire and +61.
The campaign sees space emperor Steve Buscemi and his band of alien accomplices return after their first attempt to take on Telstra ended in spectacular failure.
This time, the villains have a new plan — but Telstra has also upped its game, once again foiling their attempts.
Created by Bear Meets Eagle On Fire, the campaign uses humour and a series of space-themed narratives to highlight Telstra’s network security capabilities and the role it plays in helping protect Australians from scams.
The campaign comes as scam and cybercrime concerns remain high, with Australians reporting more than $2 billion in scam losses last year.
Against that backdrop, the work puts Telstra’s network protection front and centre, highlighting its ability to block millions of scam calls and texts every month.
Directed by Randy Krallman of SMUGGLER, the campaign comprises several individual narratives across different formats, with activity rolling out across TV, digital, social, cinema and Telstra stores.
Alita McMenamin, Telstra’s head of brand and marketing communications, said the second chapter was designed to build on the appeal of the original campaign.
“Great villains always come back for a sequel,” McMenamin said.“The second chapter of this campaign takes what Australians loved about the original and raises the stakes, using humour and storytelling to bring an important message to life: helping Australians stay safer online.”
Micah Walker, chief creative officer at Bear Meets Eagle On Fire, said the team had taken learnings from the first campaign into the sequel.
“I’m really proud of this,” Walker said. “I think we’ve managed to take some learnings from last time and make something even better. Massive cheers to the whole village it took to bring this all to life.”
Credits:
Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Jana Kotatko
Head of Brand and Marketing Communications: Alita McMenamin
Head of Strategy & Creative Excellence: Nicky Bryson
Brand & Sponsorship Lead: Nicola Reeves
Campaign Leads: Dominique Barlow & Mika Hurrell
Head of Media & Marketing Operations: Paula Marreiros
Media specialist: Tayla Hope
Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling- Smith, Patrick Carmody & Allison Kunzman
Managing Director: Sue Yeon Ahn
Head of Production: Brian Sabowski
Producer: Gustav Geldenhuys
Unit Sofa Producer: Alexandra Vondrackova
Director of Photography: Christopher Sabogal
1st AD: Olda Mach
Production Designer: Jiri Matura
Wardrobe Stylist: Terezie Dvorakova
Hair & Makeup Stylist: Lucie Liskova
S.B. Hair & Makeup Stylist: Pavlina Zdanska
Model Maker: Martin Pec, Honza Bilek
SFX Makeup Artists: Josef Rarach, Vlad Taupesh
Casting Director: Alena Cerna, Jam Casting
Edit House: The Helm (London) / ARC (Sydney)
Editor: Matt Pochettino
Executive Producer: S.J. O’Mara
Executive Producer: Winnie O’Neil
Assistant Editor: Liam James
Post Production: Blockhead
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designers: Dan William, Dexter Cave
Composers: Jeremy Richmond, Felix Bornholdt
Sound EP: Michael Gie
