Special Sydney has taken out two coveted APAC Effie Awards, including Agency of the Year and Independent Agency of the Year.
The agency also claimed the coveted Grand Effie (Best in Show) alongside Uber for the latest ‘Get Almost Almost Anything’ campaign, which judges found to be a “witty, highly adaptable, and effective brand platform that repositioned Uber Eats as a service that delivers more than just restaurant food”.
The agency picked up Gold Effies for ‘Get Almost, Almost Anything’ and ‘Get Almost, Almost Anything Maybe Even Andy’, a campaign that ran in the 2025 Australian Open.
“To be recognised at this level for the sustained success of our work with Uber Eats is a massive honour, particularly in a marketing environment where the odds are increasingly stacked against investing in long-term, creatively led brand building,” nSpecial chief strategy officer for Uber APAC Celia Gartford said.
“A huge thank you to the Effies judges, and of course to our incredible partners at Uber for continuing to bet on the outsize impact of creativity.”
Leo picked up the Agency Network of the Year. Leo Sydney’s Suncorp Group campaign ‘Giving Every Home In Australia A Voice’ claimed Gold in the Branded Utility category.
The South East Asian deliver service Grab cleaned up in the marketing categories, winning Brand of the Year and Marketer of the Year ahead of Uber and Uber Eats.
Grab’s group head of marketing, sustainability, loyalty and support, Cheryl Goh, is speaking at the 2027 Cairns Crocodiles.
Winners
| Brand of the Year |
Marketer of the Year | Independent Agency of the Year | Agency of the Year |
Agency Network of the Year
|
| 1st Place Grab |
1st Place Grab |
1st Place Special Sydney |
1st Place Special Sydney |
1st Place LEO |
| 2nd Place Uber Eats |
2nd Place Uber |
2nd Place The Womb |
2nd Place Leo Mumbai |
2nd Place Ogilvy |
| 3rd Place McDonald’s |
3rd Place McDonald’s |
3rd Place GIGIL Philippines |
3rd Place Grab Creative Studio |
3rd Place Dentsu |
Grand Effie
| No. | Entry Title | Category | Client | Lead Agency | Contributing Agency | Country |
| 1 | Get Almost Almost Anything Maybe Even Andy | Delivery Services | Uber | Special Sydney | EssenceMediacom Sydney | Australia |
Gold Effies
| No. | Entry Title | Category | Client | Lead Agency | Contributing Agency | Country |
| 1 | Get Almost Almost Anything Maybe Even Andy | Delivery Services | Uber | Special Sydney | EssenceMediacom Sydney | Australia |
| 2 | The Missing Verse | Food | Zespri International Japan | Dentsu Inc. | Japan | |
| 3 | Winning the bedroom by going beyond beds | Household/Home Products & Services | IKEA India | Leo Mumbai | India | |
| 4 | THIS IS NOT KFC | Restaurants | Yum Restaurants Thailand | Wolf BKK | Thailand | |
| 5 | End the Pulp Friction | Brand Content & Entertainment | Coca-Cola ASEAN & South Pacific OU | Ogilvy New Zealand | WPP Open X Singapore | Singapore |
| 6 | Giving Every Home In Australia A Voice | Branded Utility | Suncorp Group | Leo Sydney | OMD Sydney / Hogarth Sydney / Publicis Production Sydney / Unit 9 (formerly Le Polish Bureau) (London) | Australia |
| 7 | #WargaEmasBoleh bersama Grab | Engaged Community – Services | Grab Malaysia |
Fishermen Integrated
|
Singapore | |
| 8 | Michelle Lyn | Influencer | Imperial Kitchen Group | GIGIL Philippines | Philippines | |
| 9 | The Worst English-speaking Ambassador | Influencer | Speakeasy Labs |
Dentsu Creative Taiwan
|
Taiwan | |
| 10 | Turning Barriers into Business Openings | Media Innovation | Budweiser Brewing Company APAC | McCann Shanghai | China | |
| 11 | Grab Awwbandoned Carts | Shopper & e- Commerce Marketing | Grab Singapore |
Grab Creative Studio
|
Singapore | |
| 12 | Grab Awwbandoned Carts | Small Budget- Services | Grab Singapore |
Grab Creative Studio
|
Singapore | |
| 13 | Vaseline Verified | Social Media Marketing | Unilever London | Ogilvy Singapore | Singapore | |
| 14 | Get Almost Almost Anything | Sustained Success – Services | Uber | Special Sydney | Australia | |
| 15 | Nike x Alex Eala: History in Full Bloom | Timely Opportunity Products | Nike | BBH Singapore | Singapore |
