The finalists for the Leadership, Marketing and Agency of the Year awards at the 2026 B&T Awards, presented by Rokt, have been revealed!
Christmas only comes but once a year. But at B&T, we like to give you two presents on successive days. This is that second day. Yesterday, we revealed the finalists for the Campaigns of the Year awards — see those here.
Now, a couple of important notes.
First, Awards marked with a * require teams to be present at our Live Judging Day in Sydney on Thursday 5 November.
Second, what you see printed below is based on what you submitted to us. It will be shown on the big screen on award night and printed on your trophy (should you win).
If there’s a mistake, you must let us know at [email protected] know ASAP.
But now, onto the very, very worthy finalists.
Agencies of the Year Awards
Advertising Agency*
- Akcelo
- BMF
- Droga5 ANZ, part of Accenture Song
- Howatson+Company
- Special
- Thinkerbell
Branding, Design & CX Agency*
- Accenture Song ANZ
- Akcelo
- Apparent
- BMF
- Special
- Thinkerbell
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Consumer PR Agency*
- Eleven
- Ogilvy PR Australia
- Poem
- Special PR
- We Are Different
- WiredCo.
Corporate PR Agency*
- Akin Agency
- Herd MSL
- Orizontas
- Steady Ground
- Thrive PR + Communications
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Creator Agency*
- Amplify
- Herd MSL
- Jack Nimble
- Social Soup
- WPP Media Influence
Direct Response / Performance Agency*
- Blue Sense Digital
- Jaywing Australia
- Reload Media
- Swan Studio
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Emerging Agency*
- ATime&Place
- Cielo House Experiential & Events
- GAME Creative
- jnr.
- Magic Gold
- RocketAMS
Experiential / Promotional Agency, sponsored by Displaywise*
- Akcelo
- Amplify
- Curious Nation
- LEX Collective
- PIM Group
- The Park Communications
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Independent Agency – More than 50 Employees, sponsored by Anisimoff Legal*
- Akcelo
- Apparent
- Gemba
- Howatson+Company
- Special
- Thinkerbell
Independent Agency – Fewer than 50 Employees*
- ATime&Place
- Emotive
- jnr.
- Those That Do
- Today the Brave
- VaynerMedia
- WiredCo.
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Media Agency – Sponsored by Indeed*
- Accenture Song
- Mindshare
- PHD Media
- This Is Flow
- Wavemaker
- Zenith Media
Production Company*
- Chisel
- Entropico
- Photoplay
- Plus Also Studios
- Tag
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Research Agency*
- Fiftyfive5, part of Accenture Song
- Honeycomb Strategy
- Human8
- Ipsos
- Nature
- The Research Agency
NSW Agency*
- Akcelo
- BMF
- Droga5 Sydney, part of Accenture Song
- Howatson+Company
- Special
- This Is Flow
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Aotearoa New Zealand Agency*
- Droga5 Aotearoa, part of Accenture Song
- PHD Aotearoa
- Special
- Thompson Spencer
VIC Agency*
- ATime&Place
- Droga5 Melbourne, part of Accenture Song
- HERO
- Howatson+Company
- Special
- The Digital Picnic
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QLD/Other States/Territories Agency*
- Born The Agency
- Free Folk Agency
- VML Brisbane
Marketing & Leadership Awards
B&T Award for Bravery
- Bounce, ‘The Solar Inheritance’, Green.com.au
- Burson, ‘Honda ZR-V – Farmer Wants A Park’, Honda Australia
- Droga5 ANZ, part of Accenture Song, ‘The Laws Of Cricket’, Asahi
- GAME CREATIVE, ‘Midkey, The Quest’, Midkey
- Howatson+Company, ‘If You Can Take It, It’s Yours’, Selleys
- Howatson+Company, ‘Vodafone brand campaign’, Vodafone
- ICON Agency, ‘If Sextortionists Were Honest’, eSafety Commissioner
- jnr. x Initiative x WiredCo x Burson, ‘How Bad Do You Want Good?’, Pizza Hut Australia
- Lyka, ‘The Brutal Pickup’, Lyka
- Mindshare, WPP Motion Entertainment, Octagon and Foxtel Group, ‘Rexona Rivals: The New Playbook for Branded Entertainment’, Unilever
- WiredCo., ‘Muttiholics: We asked a family company founded in 1899 to publish romance saucy fiction about its own tomatoes’, Mutti
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B&T Award for Diversity
- Bastion Agency, ‘How Engineers Australia Made History with In Her Corner’, Engineers Australia
- LEX Collective, ‘The Ciao! Project’, Amplifon Foundation
- Ogilvy Australia, ‘Officially Unsponsored’, WheelChair Rugby Australia
- The General Store, ‘Sexual Health Is Yours’, emen8
B&T Award For The Planet
- EssenceMediacom, ‘Bincoin’, Container Exchange (COEX)
- Polestar Australia, ‘Choose Better’, Polestar Australia
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Best Content Marketing Strategy, sponsored by Are Media
- Bureau of Everything, ‘Ausify Your Algo’, The Australian Government
- Droga5 ANZ, part of Accenture Song, ‘SBS Watchers’ Rights Association’, Special Broadcasting Service (SBS)
- Havas Media x Vinyl Media, ‘Mentos: Giving Fresh Music a Voice’, Mentos
- Howatson+Company, ‘Dirty Old Secrets’, Seasol International
- Ingenia Communities, ‘Ingenia Lifestyle Content Marketing Strategy’, Ingenia Communities
- Mindshare, ‘Come Play For Real’, Tourism New Zealand
- Mindshare, WPP Motion Entertainment, Octagon and Foxtel Group ‘Rexona Rivals: The New Playbook for Branded Entertainment’, Unilever
- Rocket Agency, ‘The Content Engine Building Australia’s Evidence Base’, Rocket Agency
- Social St. (Part of Born Creators Group), ‘Making comparing cool’, Canstar
- Weld Stories, ‘Quest to see Australia’, Quest Apartment Hotels
- WiredCo., ‘We stopped making content about Mutti and started publishing what its fans confessed’, Mutti
- WiredCo., ‘Dream Garage: One shoot day, a year of content, and a brief the audience had already written 25 years ago’, Honda
Best Digital Services
- Dentsu Creative Experience
- Digitas
- Orchard
- Reload Media
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Best Digital Transformation
- EssenceMediacom
- Plus Also Studios
- The Spec Sheet
Best Media Platform
- Acast
- Man of Many
- Pinterest Australia
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Best Retail Media Network, sponsored by Rokt
- MixIn Media by Endeavour Group
- Terry White Chemmart
Data-Driven Marketing
- AKQA Australia, ‘Bollywood Spin’, Google Gemini YouTube
- Atomic 212° x Special, ‘All Kinds Of Useful’, Origin Energy
- Dentsu Creative Experience, ‘Luxury Winter, modelled and grown’, Saffire / Federal Group
- Howatson+Company, ‘Honda Personalisation,’ Honda
- Jack Daniel’s x Starcom x The Trade Desk x Coles 360, ‘Jack Daniel’s: Closing the Loop – How data stimulating RTD sales +84%’, Jack Daniel’s
- Lyka x Alchemy One, ‘The Brutal Pickup’, Lyka
- Paper + Spark x UNSW Centre for Big Data Research in Health, ‘YourIVFSuccess’, UNSW Centre for Big Data Research in Health
- Starcom, ‘Locally intelligent catalogues’, Mitre10
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Marketing Team of the Year*
- 7-Eleven Australia
- Crystalbrook Collection Hotels & Resorts
- G’day Group
- Prospa
- SBB
- Suncorp Group
Marketing Technology Company of the Year*
- Fabulate
- Kargo
- MIQ Digital
- Prophet
- Smartly
- StackAdapt
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People & Culture – Fewer than 100 Employees*
- Equality Media + Marketing
- Nature
- Paper + Spark
- The Media Store
- WiredCo.
- Yango
People & Culture – More than 100 Employees*
- AIIMS Group
- Akcelo
- Apparent
- Atomic 212°
- BMF
- WPP Media
Buy your tickets for the B&T Awards, presented by Rokt, now!
Sales Team of the Year*
- Amazon Ads
- Gumtree Group
- Nova Entertainment
- oOh!media
- Vevo
- Yahoo DSP
