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B&T > Newsletter Editions > B&T Newsletter — 24 August 2026

B&T Newsletter — 24 August 2026

Published on: 24th August 2026 at 9:00 AM
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5 Min Read

Chinese Auto Brand Farizon Reviews Creative & Media

If you aren't pitching for a Chinese car company in 2026, can you even call yourself an agency?

What Makes An Award-Winning Agency?

Consider this a handy guide to winning a B&T Award. Albeit with the caveat that you need to be good at what you do, first.

Liberal MP Says Albo Needs To Understand AI ‘First-hand’ Before Regulating

By that logic, Albo needs to be pumping the darts and having a regular punt on Sportsbet before regulating those industries.

Journalists & Advertisers Are In The Same Business: Trust

Journalists are in the business of trust. They're also occasionally known to dabble in typos.

‘It Was Pretty Old School’: News’ Pippa Leary On The Thinking Behind Refreshed News.com.au App

Do you feel old? Sadly there's no swipe or scroll for your crow's feet.

OMD To Handle NSW Government Media Until 2027

Chris Minns keeps OMD in the driving seat. Though he really needs to have a look at the state of our roads.

‘They Don’t Want To Be The Next Optus’: Marketers Risk More Than Reputation If They Don’t Know Where AI Is Hosted

Do you know where your AI is hosted? Do we? Perhaps we're all in for it…

VFC Partners With AudienceProject On Independent Cross-Media Measurement

Nothing gets B&T hot like cross-platform measurement. Save a good website taxonomy.

State Of Social Teams Up With Campaignifi & Studio Orange To Deliver PDOOH Campaign Welcoming Delegates To Perth

This might be the most exciting thing to happen in Perth for some time.

Coca-Cola Scores A Central Cee Collab For The New Premier League Season

It's just what football fans wanted – a contrived collaboration between Coke and a rapper (and not that kind of coke).

Audi’s E-Trons Make A Quiet Escape Onto Silverstone Race Track

Want to see some cars that you almost certainly can't afford? Head right this way.

‘You’re Not You When You’re Hungry’ Gets An AFL & NRL Twist Via T&P Australia & Publicis One Mars

Few pleasures in life are greater than a Snickers. Unless you happen to have a nut allergy, of course.

Weekend Ratings (21-23/8/2026): Courtney & Sev’s Winning Streak On The Block Ends As Judges Deliver Brutal Verdict

Normal service resumed in the cricket, too. Though we're still not convinced on Beau Webster.

Cantopop Star Fronts Bonkers New Uber Hong Kong Campaign Via Special

We must confess that we were unfamiliar with Gareth T and Cantopop. But we never miss a chance to see flying people.

Blackmores & Poem Unseal Women’s Health With Nostalgic Magazine-Inspired Campaign

You might think of magazines as nostalgic. We think they're as good today as they've ever been.

Bridey Drake’s Night Sweet Thing & VistaPrint Turn Westfield Sydney Into 4-Day ‘Wildlife Retreat’

We're far too old to understand this. Though we are always open to nice pyjamas as Christmas presents.

City Of Hobart Reveals ‘Climate Ready Hobart’ Campaign To Spotlight It’s Work On Climate Change Via Showpony

Are you overwhelmed by climate change? Move to Hobart.

Te Arikinui Pullman Auckland Airport Rolls Out ‘Between Worlds’ Campaign Repositioning What An Airport Hotel Can Be

There's so much more to an airport hotel than getting pissed on the company card. Though that remains the main draw card.

Principals Reimagines Brand For Film & TV Studio Image Nation

Image-nation, geddit?

Thompson Spencer Poaches Media Strategist Oliver King From Spark Foundry NZ

One could say this hire is fit for a king.

Emotive Appoints Praveen Vaidyanathan As Strategy Director

Two new names at Emotive. Both of whom appeared to forget their thongs for obligatory beach photoshoot.

Justine Cullen Joins Traveller To Lead Editorial & Strategy

Every journo wants to be a travel writer. Not least because it means you can ignore your emails for long stretches.

SBS WorldWatch To Ditch Linear TV For More International News Online

All the best foreign stuff, from erotic German art house cinema to dodgy Amazon Firesticks, is online. And now SBS WorldWatch.

R.M.Williams Partners With ABCRA To Back Australia’s Campdraft & Rodeo Community

Ever feel like a concrete cowboy in your RMs? Now you can steal some real cowboy valour.


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