News Corp’s Mark Drasutis Joins IAG As Chief Digital Officer

Mark Drasutis, Head of Social and Search Innovation.
SHARE
THIS



IAG has announced it has appointed Mark Drasutis (pictured above) as chief digital officer to lead its digital strategy and experience team.

Drasutis will have a key leadership role within IAG’s Customer Labs to help build an organisation that is customer-led and data-driven across IAG and its brands, including NRMA Insurance, CGU, SGIO, SGIC and WFI in Australia, as well as NZI and AMI in New Zealand.

He will join the IAG Customer Labs team in mid-October, and will report to chief customer officer Julie Batch.

Drasutis has more than 20 years’ media and digital product experience, and joins IAG from News Corp Australia, where he led its digital product, platform, UXD, audience insights and innovation teams as chief product officer for digital.

Prior to that, he was News Corp’s head of innovation, responsible for transforming the company’s digital and innovation strategy and culture. Drasutis has also held roles at Yahoo! in Europe, the Middle East and Africa/

Batch described Drasutis as an innovator, consumer product expert and strategic visionary who cares deeply about building high-performing teams, working in agile environments and focusing on the needs of customers.

“Under Mark’s guidance, we can accelerate our focus on driving IAG forward to become a leader in digitally-enabled customer experiences,” she said.

Commenting on his new role, Drasutis said: “Digital is now central to insurance services and sets new levels of customer expectations for IAG and its brands to make peoples’ lives safer.

“This opportunity to combine the great teams, data, platforms and technologies at IAG was one I couldn’t miss. I am looking forward to helping set the course for customer-focused growth across all the IAG brands, now and for the future.”

Drasutis’ appointment follows that of former Saatchi and Saatchi New York CEO Brent Smart’s in February 2017 as chief marketing officer within the Customer Labs division. Smart now leads brand portfolio management, marketing strategy and creative for IAG and its brands.

Please login with linkedin to comment

einsights goa billboards ibuildnew

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]