B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Launches InForm Connect & Media To Help Service Racing & Wagering
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Corp Launches InForm Connect & Media To Help Service Racing & Wagering
Media

News Corp Launches InForm Connect & Media To Help Service Racing & Wagering

Staff Writers
Published on: 8th April 2025 at 10:05 AM
Staff Writers
Share
2 Min Read
Adam Brett, MD, InForm.
SHARE

News Corp Australia has unveiled InForm, the next evolution in how it services the nation’s racing and sports wagering industry.

The new digital business provides clients advanced data capabilities and insights, as well as advertising and commercial content solutions.

InForm, led by MD Adam Brett, is designed as a one-stop shop for industry clients. It is powered by deep expertise in data-driven strategies, leveraging News Corp Australia’s monthly audience of more than 17.6 million people.

InForm has released two new products to the market, InForm Connect and InForm Media.

InForm Connect is a next generation audience intelligence platform designed to simplify racing data management, content delivery, trading operations and marketing strategies. By integrating these functions into a single product, InForm Connect empowers clients to employ advanced data analytics and AI tools to enhance their racebook performance and engage more effectively with racing and other sports fans.

InForm Media focuses on producing owned and white label content. InForm Media provides insightful analysis, podcasts and shows that enrich the sports wagering experience for popular brands including Racenet, Punters, AFL Today, and Cricket Today.

“Sport and racing are key pillars across News and InForm represents not only our latest evolution but is in direct response to what clients have told us they need most,” said Brett.

“With InForm and our new products, InForm Connect and InForm Media, we will deliver greater value to our partners and customers through rich data and content that allows our partners to personalise their messaging.

“This evolution aligns with our deep commitment to helping clients navigate the dynamic landscape of racing and sports through continued innovation using data and content solutions,” Brett said.

InForm has sales partnerships, content sponsorships and provides data insights and analysis for leading industry brands as well as News’ brands Herald Sun, Code Sports and SuperCoach.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: News Corp
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?