B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Invests In Measurement Effectiveness Via New Partnership With Adgile
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Corp Invests In Measurement Effectiveness Via New Partnership With Adgile
MediaTechnology

News Corp Invests In Measurement Effectiveness Via New Partnership With Adgile

Staff Writers
Published on: 20th March 2023 at 4:30 PM
Staff Writers
Share
2 Min Read
SHARE

News Corp has invested in a leading Omnichannel Attribution Suite, delivering top-offunnel brand measures through to bottom funnel transaction measures.

Using its D-Coded events to marketers, News announced a new partnership with video effectiveness platform Adgile. The advanced offering provides independent measurement solutions to prove the efficacy of client investment with brand, footfall and sales measures, reflecting a commitment to transaction-based outcomes and return-on-ad-spend.

Managing director, national sales, Lou Barrett (lead image) said the company’s investment and focus on fullfunnel attribution, in digital and physical environments, by identifying intent and delivering outcomes, was fundamental to the total commerce solutions unveiled at this year’s D_Coded event.

“In challenging economic times, whether rightly or wrongly, we know that all business investment, including marketing investment, is under the microscope and independently verified measures of success have never been so important,” said Barrett.

“We can show clients that investing with us leads directly to tangible business outcomes. Through our enhanced attribution suite we can track and prove those outcomes understanding how we impact your business across every stage of the purchase journey.”

Director commercial data, video and product Paul Blackburn said the company’s agreement with Adgile would deliver industry-defining measurement of digital video.

“Adgile’s measurement allows us to understand the types of video having the greatest impact on engagement, action and return-on-ad-spend across a client’s entire screen plan,” said Blackburn.

“We took a look at how short-form video stacks up in our premium environments and the first data generated with Adgile has delivered some incredible insights.

“We are seeing video on our digital network outperform BVOD, with the engagement rate 48 per cent above the BVOD benchmark. Clients were 1.4 times more likely to reach a unique audience compared to other networks and, in tested campaigns, 92 per cent of people reached were exclusive to our digital network.

“If you’re thinking about driving outcomes with video, these results might make you think differently,” he said.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: adgile, News Corp
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?