News Corp Announces Partnership With ProductReview.com.au
News Corp Australia has entered into a strategic data partnership with Australian consumer opinion platform ProductReview.com.au to significantly enhance its market leading audience targeting and campaign activation platform, News Connect.
ProductReview.com.au is Australia’s most comprehensive consumer opinion site, providing a platform where consumers rate and review services and products.
Over two million Australians visit the site each month to discover, explore and decide on their next purchase.
News Corp Australia general manager data solutions, Suzie Cardwell said: “Our exciting new partnership with ProductReview.com.au provides us with powerful data sets to further enhance the quality of News Connect’s targeting.
“This data enables us to create audience segments for people who are actively in-market for particular products across a whole range of categories, from appliances, home products and services, to health and beauty, automotive and travel and accommodation.”
Cardwell added: “These are highly valuable intenders. They are consumers who are researching particular products, indicating they’re in-market for their next purchase.
“The partnership allows marketers to target these consumers through the News Connect platform across the News Corp network.
“Data partnerships like this one enrich the view we have of our audiences, allowing us to enhance our understanding of where they are in a product purchase journey.”
She concluded: “They help us provide our marketing partners with qualified targeted audiences to dramatically improve marketing effectiveness and deliver outcomes.”
ProductReview.com.au business development manager, Renee Xie said: “We’re very excited to be working with News Corp Australia to help brands deliver more relevant messages to consumers through News Connect.”
The data from ProductReview.com.au joins News Connect’s existing data from News Corp Australia’s digital network and partners Skyscanner, Near, realestate.com.au, Fox Sports, Ticketek Entertainment Group (TEG) and Quantium, the most credible source for credit card and supermarket data.
Through these data partnerships News Connect accesses over two billion consumption signals across 12 million unique users of the company’s digital networks to deliver 1,900 customer segments for the company’s clients.
News Connect is available for marketers and agencies to login, find audiences to target with their message and book their campaign.
Marketers can speak to their News Corp Australia representative to get started.
Latest News
The Monkeys Takes Out Most Effective Agency, While BMF Wins Gold For ALDI Work At Effie Awards
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Russian YouTube Star Torches $360k Mercedes In Apparent Online Protest
This Youtube star looks rather similar to those shifty types you see hanging around the carpark of a Justin Hemmes bar.
Basketball Australia Lands Women’s NBL Broadcast Deal With Foxtel, ABC
Basketball reamins one of those enigmatic sports where you may as well not bother unless you're nudging seven foot.
“Who Thought This Was A Good Idea?” Health Official Announces COVID Deaths Dressed As A Clown
B&T's not sure if we count Gladys, Dan or Annastacia among the readership, but there's top media delivery tips here.
TRP Launches “The Every Day Supercar” For McLaren
Did the AFR Rich List story leave you feeling depressed? Get set to feel even worse with this McLaren sports car story.
Greyhound Australia Gets The Show Back On The Road With Shannon Noll
Why bother with a pesky one-hour flight when you can do it in 36 hours aboard the Greyhound Australia coach service.
Snapchat Launches New Friendship Report & Time Capsule Lens With Aussie Band Sheppard
Snapchat has released a new Friendship Report. Hopefully, the Arabs and the Israelis will be among its many readership.
“Trying To Indoctrinate Children!”: Conservatives Slammed For Oreo Proud Parent Boycott
As a confession, B&T always regarded the Iced VoVo or the chocolate finger the more LGBTQI+ of the biscuit barrel.
Kerry Stokes Swoops In At Number 10 On AFR’s Rich List With Whopping $6B
At school, did you toss-up between advertising & marketing or iron ore miner as a career choice? Feel really silly here.
WPP Q3 Revenues Fall 7.6% YOY
Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.
Forrester 2021 Advertising Predictions: Prepare For A “Data-Deprived” Future
It's not even November & the first of the 2021 prediction articles has arrived. Set gauge from moderate to torrential.
Thursday TV Wrap: The Block Loses Out To Gogglebox On A Quiet Night
As an idea, someone with Tourette syndrome would really ad some zing and pizzaz to the Gogglebox cast.
AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”
By clicking on this story you then click again to download this top report. It's like finding a tenner in a coat pocket.
Mitre 10 Launches New Campaign To Celebrate The Real Stories & People Behind Its Stores
B&T WOULD shop at Mitre 10, however, we only attend hardware stores for the sausages, really.
Integral Ad Science Appoints Tom Sharma As Chief Product Officer
Want to sound a bit smarter & cerebral at dinner parties? Then working for Integral Ad Science could just do the trick.
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Special Group Launches In The US Market
Special Group follows other Aussie ex-pats to the US that include Iggy Azalea, Kiwi-born Keith Urban & barbecued shrimp.
MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WWF-Australia Appoints whiteGREY As Lead Agency
The tiger skin rug & taxidermied antelope quickly being removed from whiteGREY's reception after snaring WWF account.
Regulator Set To Clamp Down On Super Funds’ “Ridiculous Vain Advertising”
Most articles with "superannuation" in the headline can cause the eyes to glaze over. However, this one's rather catty.
The Body Shop Appoints Havas Melbourne As Media Agency
Are you friends with anyone from Havas Melbourne? Sadly, it'll be bath bombs & a pointless loofah for Christmas for you.
RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Dave Grohl Opens Up About Caffeine Addiction In Hilarious Spoof Ad
Fear not, the person in the B&T office that asked, "Who's Dave Grohl?" has left the company with immediate effect.
Wednesday TV Wrap: Gruen Pips The Block By Just 25,000 Eyeballs
Gruen continues to shine a valuable light on the ad industry. Which begs the question: what the f@ck's B&T doing then?
PUMA & Athletics Australia Announce Four-Year Partnership
Can't run the 100-metres in under 15 minutes? Well, judging by this press photo it could be the drag from your elbows.
Australian Space Agency Appoints Indie Agency NATION
Apparently Australia has a space agency, with plans afoot to launch the first Jayco caravan into orbit.
TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
UnLtd Launches Ambassadors Of Good Program
UnLtd launches its Ambassadors Of Good program. Which kinda sounds a bit like a Christian rock band at Hillsong.
Canva Launches New Products As Usage Surges 25%
Of all of Australia's tech billionaires, at least Canva's haven't decided they're also pseudo politicians.
Study: Consumers Want The Feel Good Factor In This Year’s Christmas Ads
B&T wants to see more realistic Chrissie ads - dry turkey, pissed relatives, possible fistfight & police intervention.
