News Corp Australia’s chief technology officer, data and digital product Julian Delany has announced the appointment of Luke Manderson to the role of chief product officer.
Currently the chief product and technology officer for Barron’s Group, Manderson returns to News Corp Australia after a five-year stint in New York to take on this newly created role.
He will lead News Corp Australia’s digital product and data strategy across the business to ensure the company’s approach is aligned across all areas. He commences Tuesday August 25.
Delany said the appointment showed the importance of consumer digital product to News Corp Australia’s overall strategy and reflected the depth of talent that could be drawn from across News Corp’s international businesses.
“We’ve been very clear that our business is at a transformative moment and that means increasing our focus on digital growth,” Delany said.
“Consumers’ expectations of a first class digital product experience has risen dramatically over recent years. I’m excited that Luke will lead our efforts, as we deliver great new features and a significantly enhanced user experience across our news apps and websites over the coming months.
“I have no doubt appointing someone of Luke’s calibre with his exceptional international experience combined with his deep knowledge of the Australian business will transform our approach to product and data.”
Manderson first joined News Corp Australia from Foxtel in 2012 as product, sales and strategy sirector for news.com.au, leading product, user experience, ad sales, analytics and research.
In 2015 he relocated to New York, joining News Corp’s global headquarters as VP Product Management, working with teams at all News Corp business units, including a period as acting Head of Product for The Sun during its digital transformation.
He joined Dow Jones as Chief Product & Technology Officer for Barron’s Group in January 2017, leading digital product, UX, design and technology for Barron’s, MarketWatch, Mansion Global, Financial News London and Private Equity News. Working with globally-distributed teams in New York, Minneapolis, Buenos Aires, London and Hong Kong, he was instrumental in transforming the Barron’s Group portfolio as the publisher reported record subscriber and audience growth.
Manderson commented: “News Corp Australia is home to an unmatchable digital portfolio which reaches more than 14.5 million Australians every month.
“Leveraging data through a product lens will unlock new opportunities and new perspectives across the business, while ensuring data sits at the heart of our next generation of digital experiences.”
Please login with linkedin to commentNews Corp
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]