Out of the Square Media has unveiled a new marketing campaign for Newcastle Airport aimed at encouraging the region’s travellers to re-examine their behaviours and consider the airport as their ‘point A’.

The marketing campaign encompasses TV, out of home, radio, digital, social and CRM activity, and will be a 12-month and beyond process, with the first executions targeting Newcastle and surrounds commencing this week.

Newcastle Airport CEO Peter Cock (pictured above, left) said: “We have a product we are passionate about and believe in, and although our numbers are constantly growing, we found that a lot of people still weren’t aware how much the airport has changed and the benefits of it.

“’Go Smarter’ speaks to the way we do business, the region we are proud to be part of and the approach we are asking people take in rethinking Newcastle Airport as their point A.”

Out of the Square managing director Marty Adnum (pictured above, right) said: “We were honoured to be chosen from eight agencies both local and Sydney based for this challenge. We are openly passionate about this region, and to our mind, the airport plays a vital role in it, so we’d love to see it used to its full potential.

“Departing from Sydney brings costs, parking issues, time delays, and hassles that are frankly unnecessary. By highlighting these added stresses, whilst promoting the ease and connectivity that Newcastle Airport offers both domestically and internationally, we are challenging Novocastrians to ‘Go Smarter’.”