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B&T > Advertising > NEWBASE Content Launches Down Under
AdvertisingMarketingMedia

NEWBASE Content Launches Down Under

Andrew Guiver
Published on: 9th June 2017 at 8:03 AM
Andrew Guiver
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NEWBASE Content (formerly Publicitas Content) has announced a new partnership with media specialist Andrew Guiver to launch the company’s content marketing service offering in Australia and New Zealand.

NEWBASE provides independent marketing and advertising services across all media channels, and operates in over 30 markets across the globe.

NEWBASE Content, ADBASE, Mediascope and Matrix Media in India, and Publicitas AG are all part of the NEWBASE Network.

Acting as a commercial director, Guiver will drive NEWBASE Content’s video production and end-to-end digital content marketing offerings.

Andrew Guiver
Andrew Guiver

With over 20 years’ experience working in the media industry, Guiver previously worked as sales director at Brand New Media Queensland, and prior to that, held several management positions at Network Ten.

Lee Walsh, regional managing director of NEWBASE South East Asia and India, said Guiver has a depth of experience and credentials in the media, marketing and communications space.

“His commercial acumen and strong track record in sales makes him the ideal person to partner our venture in the Australian and New Zealand markets,” he said.

Commenting on his new role, Guiver said: “I feel privileged to be entrusted with the role at NEWBASE Content and excited to be partnered with NEWBASE into its next phase.

“The digital video content marketing space is continuously evolving, and to be at the forefront with a highly innovative global company such as NEWBASE is an amazing opportunity.”

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By Andrew Guiver
Passionate, proficient and goal oriented individual, possessing a wealth of sales management experience and proven ability of successful sales and business development. Hands on experience in the following fields: Broadcast Television - Metropolitan and Regional free to air - Australia and New Zealand Subscription Television - Australia and New Zealand Specialty Out of Home Sales and Marketing. Aviation in-flight - Content creation and integrated sales. Metropolitan Radio - Australia and New Zealand. Production - Brand funded long and short format content. Content Marketing. Branded Content and Entertainment Content Curation,Production and Distribution Media Planning and Buying - Australia and New Zealand. Event co-ordination and specialty fundraising. I am a results-oriented business professional with proven abilities in strategic planning, managing operations and improving efficiency of operations. Ability to identify areas of strength and weakness and implement company policies, standards, changes in operation and systems that optimize productivity. Demonstrated ability to motivate staff to maximize productivity and control costs through the most effective uses of manpower and available resources.

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