NEWBASE Content (formerly Publicitas Content) has announced a new partnership with media specialist Andrew Guiver to launch the company’s content marketing service offering in Australia and New Zealand.

NEWBASE provides independent marketing and advertising services across all media channels, and operates in over 30 markets across the globe.

NEWBASE Content, ADBASE, Mediascope and Matrix Media in India, and Publicitas AG are all part of the NEWBASE Network.

Acting as a commercial director, Guiver will drive NEWBASE Content’s video production and end-to-end digital content marketing offerings.

With over 20 years’ experience working in the media industry, Guiver previously worked as sales director at Brand New Media Queensland, and prior to that, held several management positions at Network Ten.

Lee Walsh, regional managing director of NEWBASE South East Asia and India, said Guiver has a depth of experience and credentials in the media, marketing and communications space.

“His commercial acumen and strong track record in sales makes him the ideal person to partner our venture in the Australian and New Zealand markets,” he said.

Commenting on his new role, Guiver said: “I feel privileged to be entrusted with the role at NEWBASE Content and excited to be partnered with NEWBASE into its next phase.

“The digital video content marketing space is continuously evolving, and to be at the forefront with a highly innovative global company such as NEWBASE is an amazing opportunity.”