A US company that sells period-proof underwear is claiming its ads were rejected from New York City’s subways for being too racy.
Thinx, whose tagline is ‘Period Panties For Modern Women’, wants to display ads featuring women in their underwear and pictures of a cracked egg or peeled grapefruit (see above).
According to Thinx’s CEO and co-founder, Miki Agrawal, the ads were rejected by Outfront Media, a company who reviews advertising for the Metropolitan Transportation Authority (MTA), because of the innuendo in the ads and for containing the word ‘period’.
According to MTA guidelines, the MTA rejects ads that depict “sexual or excretory activities” or materials that promote a “sexually oriented business”.
Veronica del Rosario, Thinx’s director of marketing, told Mic: “I stated [to an Outfront rep] that it was extremely disheartening that certain other ads could fly, but something for women that speaks directly to women isn’t OK by them,” she said. “He replied, ‘This is not a women’s issue. Don’t try to make it a women’s rights thing.'”
Outfront Media spokesperson told Mic the ads were still in review:
“Together with our transit partners, we make every effort to assist advertisers in creating campaigns that are both effective and appropriate to the transit environment. This is the approach that was followed with respect to the advertisements proposed by Thinx.
“No copy was ever rejected and the current copy is still in the MTA review process. We suggested changes that we felt were appropriate for the riding public and were hoping to work with the advertiser to refine the copy.”
The ad has not be rejected, yet.
Please login with linkedin to commentVal Morgan Cinema Network
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]