New Tourism Campaign Encourages Queenslanders To Enjoy ‘Days Like This’

A new $2.4million tourism campaign is being rolled out to encourage more Queenslanders to support the industry and its workers as part of the continued rollout of Queensland’s plan for economic recovery from COVID-19.

Tourism and Events Queensland (TEQ) has partnered with master creative agency Rumble to create the campaign, which is spearheaded by a 60 second launch commercial directed by Hailey Bartholomew, via Taxi Films.

The ‘Days Like This’ campaign features Van Morrison’s classic hit which has be re-recorded and given a distinctly Queensland feel by local musicians Tia Gostelow and Busby Marou.

Rumble creative founder Nancy Hartley said the campaign platform, ‘a beautiful way to be’ speaks to the transformational quality of a holiday in Queensland, and the enriching diversity of its experiences. “With the ongoing pandemic, traveller sentiment is ever-changing, but we all aspire to simple joys shared with people we love. ‘Days Like This’ in Queensland are the ones that connect to something deep within to create memories you’ll have with you forever.”

The campaign will be on TV, cinema, OOH, print, BVOD and social channels, and launches initially in Queensland before it is extended elsewhere in Australia and New Zealand later this year.

CREDITS

Credits

Client: Tourism and Events Queensland

Chief Executive Officer: Leanne Coddington

Group Executive Marketing: Michael Branagh

Creative and Content Director: Michelle Blancato

Creative and Content Specialist: Jarrod Meakins

Marketing Program Director: Kate Duffy

Global Brand Leader: Alison Hobbs-Anderson

Creative Agency: Rumble Strategic Creative

Founders/Creative Partners: James Burchill & Nancy Hartley

Director, International Markets: Damian Coren

Account Director: Nikita Baynes

Account Executive: James Goodrich

Agency Producer: Julie Duff

(Romeo Digital) Creative Director: Marco Eychenne

Designers: Stephanie Gow, Aimee Macdonald

Media agency: AKQA

Communications Director: Alyce Mollenhauer

Production company: Taxi Films

Director: Hailey Bartholomew

Executive Producer: Andrew Wareham

Producer: Imogen Dick

Director of Photography: Campbell Brown

Post Production: Cutting Edge

Producer: Camille Cannings

Offline Editor: Annika Salisbury

Online Editor: Steve Leacey

Colourist: Angela Cerasi

Audio: Mike Lange

Music licensing: Music Mill

Track: Days Like This, Van Morrison

Artists: Busby Marou with Tia Gostelow

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