B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New Tourism Campaign Encourages Queenslanders To Enjoy ‘Days Like This’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > New Tourism Campaign Encourages Queenslanders To Enjoy ‘Days Like This’
AdvertisingCampaigns

New Tourism Campaign Encourages Queenslanders To Enjoy ‘Days Like This’

Staff Writers
Published on: 27th July 2021 at 11:54 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

A new $2.4million tourism campaign is being rolled out to encourage more Queenslanders to support the industry and its workers as part of the continued rollout of Queensland’s plan for economic recovery from COVID-19.

Tourism and Events Queensland (TEQ) has partnered with master creative agency Rumble to create the campaign, which is spearheaded by a 60 second launch commercial directed by Hailey Bartholomew, via Taxi Films.

The ‘Days Like This’ campaign features Van Morrison’s classic hit which has be re-recorded and given a distinctly Queensland feel by local musicians Tia Gostelow and Busby Marou.

https://youtu.be/524kRj4iO38

Rumble creative founder Nancy Hartley said the campaign platform, ‘a beautiful way to be’ speaks to the transformational quality of a holiday in Queensland, and the enriching diversity of its experiences. “With the ongoing pandemic, traveller sentiment is ever-changing, but we all aspire to simple joys shared with people we love. ‘Days Like This’ in Queensland are the ones that connect to something deep within to create memories you’ll have with you forever.”

The campaign will be on TV, cinema, OOH, print, BVOD and social channels, and launches initially in Queensland before it is extended elsewhere in Australia and New Zealand later this year.

CREDITS

Credits

Client: Tourism and Events Queensland

Chief Executive Officer: Leanne Coddington

Group Executive Marketing: Michael Branagh

Creative and Content Director: Michelle Blancato

Creative and Content Specialist: Jarrod Meakins

Marketing Program Director: Kate Duffy

Global Brand Leader: Alison Hobbs-Anderson

Creative Agency: Rumble Strategic Creative

Founders/Creative Partners: James Burchill & Nancy Hartley

Director, International Markets: Damian Coren

Account Director: Nikita Baynes

Account Executive: James Goodrich

Agency Producer: Julie Duff

(Romeo Digital) Creative Director: Marco Eychenne

Designers: Stephanie Gow, Aimee Macdonald

Media agency: AKQA

Communications Director: Alyce Mollenhauer

Production company: Taxi Films

Director: Hailey Bartholomew

Executive Producer: Andrew Wareham

Producer: Imogen Dick

Director of Photography: Campbell Brown

Post Production: Cutting Edge

Producer: Camille Cannings

Offline Editor: Annika Salisbury

Online Editor: Steve Leacey

Colourist: Angela Cerasi

Audio: Mike Lange

Music licensing: Music Mill

Track: Days Like This, Van Morrison

Artists: Busby Marou with Tia Gostelow

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Queensland, queensland tourism, Tourism
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TBWA\Australia Launches GenAI Film Festival
18/06/2025
To Celebrate Its 15th Birthday The Marketing Academy Has Opened Applications For Its Global Fellowship & Scholarship Programs
18/06/2025
Indie-pendence Day: Introducing B&T’s Best Of The Best Indie Creative Agency Leaders
18/06/2025
CMOs To Watch, Presented By Zenith: ANZ’s Ben Skelsey’s Recipe For Great Marketing? Chaos, Charisma & A Splash Of Wine
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?