There are two types of people in this world – talkers and doers. It’s the doers that get things done, that make the difference. The industry seems to thrive on talk, but at the end of the day it needs to be all about the DO.
Having kicked off below the radar a few months ago, the creative agency based in Sydney announced its launch today. The agency’s founders are Andrew Dowling, former Group MD of Y&R Group Sydney, Kirsten Ackland, Founder of The Local in Singapore and Tom Ormes, Creative Director of iris Worldwide, Amsterdam. Together, the trio have experience working in markets spanning ANZ, Asia, North America and Europe.
DO has partnered with a number of ambitious brands, including founding clients Australian Ethical Investment, and Babbel, globally recognised by Fast Company as the most innovative business in education.
“We decided to partner with DO as our creative agency because we believe they share a similar outlook to ours: they’re purpose-driven, ambitious, and full of great ideas”, says Allyson Lowbridge, Chief Customer Officer of Australian Ethical. “We worked with them on our recent brand refresh — no small task — and have now embarked on an ambitious acquisition campaign to align with our business growth strategy. They’re creative and results-driven, and we’re excited by the results so far.”
“In today’s world, there’s no longer a distinction between ‘online’ and ‘offline’, it’s just not how people live. We believe insightful thinking and powerful ideas, developed by open- minded people are what makes the biggest difference, not the channel or method of delivery. It’s simple, but we believe it works”, says Dowling.
“DO is more than just a name; it’s a mindset that drives our every decision. The creating, the ‘doing’ of ideas, is what it’s all about. Not the talking, the trophies, the bulls##t…who cares?! Ultimately, success for us and for our clients is all in the doing. It’s what we believe really matters,” added Ormes.
The agency positions itself as a solution for both local and global brands marketing to what it terms ‘The New Australia’.
“A New Australia needs a new kind of agency. It’s about diverse opinions, not just diversity. A New Australia has a broad perspective and confidence, it has a voice. One that, fortunately, extends beyond the ‘comments’ section!” said Ackland.
With a solid base of foundation clients, along with backing from both Asia and Australian investors, the agency has enjoyed a buoyant start. DO has established its shop at 10 Bond Street, Sydney, sharing space alongside leading independent agency DEC PR.
Having already hired key staff in multiple disciplines, the agency is currently recruiting further roles across creative, strategy, digital and account management to support its growing portfolio of client partners.