Bauer Media today announced the launch of homes+, a new monthly home and lifestyle magazine brand that will celebrate the way Australians live.
The launch comes after extensive consumer research into the Australian homemaker that allowed deep product testing and refinement and the result is a fresh, new magazine that places the home decorator and renovator at the heart of every issue. homes+ will launch into a large gap in the market; complementing Bauer Media’s existing homes titles, belle, Australian House & Garden and real living, which have inspired Australian homemakers for over 65 years.
“Bauer is excited to produce this new title. Australian consumers have high expectations of their magazines – they expect a product that has a true Australian voice and speaks to the heart of their Australian-ness. There is a very large appetite for homes content and the launch of homes+ presents a great opportunity to fulfil that need in print and across all digital channels. homes+ will resonate with house-proud Australians looking for practical, affordable and doable solutions – it’s a magazine with the right proposition at the right time,” Brendon Hill, publisher Bauer Media Specialist Division, said.
Deborah Bibby, homes+ editor-in-chief, said: “Style is for everyone and your home is about making you happy. homes+ will celebrate real down-to-earth Aussie style. It will engage the reader by helping organise their lives with accessible, practical, fun and easy ideas on decorating, renovating, cooking, gardening and other topics. homes+ will brighten our reader’s month and be their go-to guide for everything in the home.
“Australians’ passion for home decorating and renovation shows no sign of slowing down, with our research indicating that three out of five plan to decorate or renovate their home in the next 12 months*; homes+ provides a great starting point to help Australians style their homes for less.”
homes+ will be supported by a multi-million-dollar marketing campaign spanning magazines, free-to-air television, digital and in-store activations, and will launch in August.