B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New Health TV Network Launches Across Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > New Health TV Network Launches Across Australia
Media

New Health TV Network Launches Across Australia

Kelli Browne
Published on: 9th May 2017 at 9:20 AM
Kelli Browne
Share
4 Min Read
SHARE

Patient education and health promotion specialist Healthily has joined forces with Hills Health Solutions to launch Healthily TV, which is now available at more than 18,000 beds in 80 hospitals across the country.

Hills Health Solutions’ head of health, Darren Osborne, said Healthily TV provides dedicated patient education and entertainment.

“Our patient audience is growing as hospitals become increasingly aware of Healthily TV’s value in improving patient experience and outcomes,” he said.

Dr Tina Campbell, founder of Healthily and a specialist in patient storytelling, believes the new network will have a positive impact on the health of Australians.

“The content on each channel is designed to entertain and build the viewers knowledge, skills and confidence to manage their health to the best of their ability,”she said.

Patients, and their family and friends, have access to three main channel types – Healthily’s free generic patient education channel, free ward-specific education channels, and paid movie/commercial TV channels – each offering unique and targeted advertising opportunities, according to Campbell.

“The patient’s hospital room, unlike waiting rooms, provides a one-on-one engagement with the screen and the health content,” she said.

“We can offer an effective combination of both reach and frequency for our advertisers, given patients stay on average between 2.3 and 3.2 days per visit*, and ads, advertorials or sponsored health content are shown across all free and the paid movie channels.

In Healthily’s evidence-based content library, hundreds of people share their diverse health experiences in fascinating and informative video case studies.

“Patients are interested, engaged and receptive to health messages from people sharing their personal stories about specific health conditions,” Campbell said.

“Research shows this engagement improves patient confidence about self-management of their conditions.”

Osborne said the launch of Healthily TV comes at an exciting time.

“The imminent introduction of new interactive touch screens to hospitals will further boost patients’ engagement with the content,” he said.

“The IPTV screens will give patients access fun, interactive entertainment and education experiences, including quizzes and games.

“These quizzes and games can incentivise or reward patients in creative and fun ways for actively engaging with the content.”

Campbell said Healthily will also trial providing patients with functionality that will enable them to send educational content to themselves or their carers via its GoShare Healthcare online content sharing platform.

“This will enable them to create and send themselves content bundles, via email or SMS, so they can continue to learn more about self-managing their condition after their hospital visit,” she said.

“The digital distribution of educational material is our key focus. The digital content complements the face-to-face interaction with a health provider. It is all about scale, it is all about taking a very holistic, efficient and effective approach to health promotion.”

* Australian Institute of Health and Welfare, Australia’s hospitals 2014–15 at a Glance: Health services series no. 70 July 2016. p. 19.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
By Kelli Browne
Bio - Kelli Browne has been working in the Health, Government, Sport, and Tourism sectors for more than 15 years leading communication, marketing, community engagement, and business development teams. Kelli has led marketing and communication strategy for major brands including 2000 Olympic Games, 1800RESPECT, Medibank Health Solutions and Falls Creek Alpine Resort (DWELP), and has a track record of driving strong commercial and community outcomes. She has presented at national conferences and seminars, served on several government advisory committees and is recognised with four national government and AMI marketing and communication awards. She was also a finalist for the Melcrum International Strategic Partnerships Award. In previous roles Kelli has: • Managed communications and community engagement teams fostering a collaborative and positive culture • National health communications and promotions campaigns • Built strong public profiles and managed major and highly sensitive issues for organisations • Established strategic marketing, corporate and media partnerships • Developed award winning digital marketing campaigns • Established new digital service teams in response to communication trends and community expectations •Taken a leadership role for Employer Branding and Brand Hierarchy in complex organisations • Chaired Government Communications Australia Awards Program, judged PRIA and Doherty Awards • Developed comprehensive brand, communication and marketing strategies for major community programs

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?