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Reading: New Gumtree Data Shows Australians Searching For Caravans, Kayaks And Office Chairs During COVID-19
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B&T > Marketing > New Gumtree Data Shows Australians Searching For Caravans, Kayaks And Office Chairs During COVID-19
Marketing

New Gumtree Data Shows Australians Searching For Caravans, Kayaks And Office Chairs During COVID-19

Staff Writers
Published on: 18th February 2021 at 9:21 AM
Staff Writers
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According to new data from Gumtree, Australians are investing in lifestyle activities, hobbies, and home-improvement as the pandemic continues to hinder holidays.

The data shows that searches for caravans increased by twenty-eight per cent, while searches for camping rose by eighteen per cent and for tents by seventeen per cent. Australians may have to forgo the Bali holidays and city breaks, but at least there’s always the classic camping trip to fall back on.

Interest in outdoor activities also rose significantly, with searches for kayaks increasing by a massive fourty-three per cent. Searches for skateboards, paddle boards, surfboards, and even jet-skis increased, suggesting that a taste for adventure hasn’t been dulled by COVID.

Working from home continues to be at the forefront of many people’s minds, as searches for office chairs increased by one hundred and fifteen per cent, while searches for monitors increased by eighty per cent and desks by fifty per cent.

Equally as important to any home office is the coffee machine – for which searches increased by twenty-three per cent.

Gumtree users were clearly also keen to improve their fitness, as home gym and other fitness searches rose by one hundred and twelve per cent. In other lifestyle activities, searches for video game consoles rose by thirty-four per cent.

The pandemic may have inspired a handful of budding Mozarts, as musical instrument searches rose by twelve per cent.

For the home bakers and the home improvers, kitchen/dining/pots/pans searches increased by fifty-four percent, while searches for garden tools and hand tools also rose (thirty-one per cent and eighteen per cent respectively).

According to Gumtree’s analysis, “for retailers offering furniture, appliances and electronics, trades and DIY suppliers, now is the time to tap into the trend.”

Chart Credits: Gumtree

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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