In a first in the highly competitive home loan category, uno home loans has developed an intuitive digital end to end platform, providing prospective borrowers with tools and technology once available only to banks and brokers.
To launch the new service, Archibald / Williams created a film that will run online and across social media. Using a semi-open house and a somewhat uncooperative real estate agent, the film draws parallels between the home buying and home loan processes, highlighting the need for people to see everything when it comes to their mortgage.
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Kirsty Davison, CMO of uno explains the thinking behind the campaign: “When it comes to choosing a home loan, we know that customers prioritise getting a better deal over any other factor. But despite this, when getting a home loan through a lender or a traditional mortgage broker, many people feel they aren’t shown all of the options available to them – which means there are many rates and products they’re simply not seeing.
The goal of this campaign is to help people looking for a home loan to realise that there may be better loans that they may not be seeing when they talk to just one lender or a traditional broker – and that uno is completely transparent in displaying all products available to a customer from our panel of lenders.”
Matt Gilmour, Executive Creative Director of Archibald Williams, adds: “The research told us that customers are constantly fearful of getting a bad deal on their mortgage or at least not seeing the best options. We want to help uno shake things up by talking about the transparency that uno is bringing into the whole process – giving the power to the people.”
CREDITS
Archibald Williams
Matt Gilmour – Executive Creative Director
Mary Perebzak – Head of Strategy
Nicole Conway – Copywriter
Tim Batterham – Art Director Amanda Cain – Producer
Jasmina Krnjetin – Group Account Director
Elle Horton – Senior Account Manager
Nicola Ramsey – Account Executive
Production partners
Production Co. – Brightworks
Producer/Director – Langdon Cook
DOP – Jack McAvoy
Editor – Jilvan Mohammadi
uno home loans
Kirsty Davison – Chief Marketing Officer
Erin Fryer – Senior Marketing Manager
Helen McMurdo – PR, Content & Social Manager
