New Carsales Campaign Drives A Level Playing Field For All Aussies Buying And Selling

New Carsales Campaign Drives A Level Playing Field For All Aussies Buying And Selling
SHARE
THIS



carsales.com.au today launched a new integrated marketing campaign that reinforces its leadership position and showcases some of the innovative new products that make carsales the #1 destination for buying & selling a car with confidence and trust.

The brand campaign, developed in conjunction with Whybin\TBWA Melbourne, introduces a fresh tone for carsales to further humanise the brand.

Lead by the creative territory “we can’t all be great “, the series of short ads capture small moments of vulnerability and tap into the Australian spirit of resilience and resourcefulness.

The ads highlight the tools at car buyer/sellers’ fingertips such as an online car valuation service, independent reviews of vehicles, a new comparison tool  and CarFacts history reports reinforcing carsales as the place to buy and sell.

According to carsales chief marketing officer, Kellie Cordner, the campaign was inspired by the customer insight that car buying and selling is not always an easy ride.

“There is an overwhelming amount of choice in the market.  Many people are unsure of exactly what their needs are and customers can often feel vulnerable throughout the process of buying and selling,” Cordner said.

“As the market leader we have a responsibility to make the buying and selling of cars as simple and rewarding as possible. The goal of carsales is that every Australian should be able to buy or sell a car with ease, peace of mind and a sense of empowerment that they have made the right choice.

“As a brand our focus is on continually building innovative products and services that add value to the consumer experience and this campaign showcases  just a few of the latest innovations that deliver on building confidence , trust and ease for all Australians when buying and selling.”

Carsales has taken a digital first approach in its creative production, working with platforms such as Facebook and YouTube to bring the ads to life using video formats and leading programmatic distribution channels for optimum targeting.

The digital buy was managed in house, while carsales’ media agency, Carat Australia, managed the TV media buy for the campaign, with Red Agency managing the PR.

 

 

Please login with linkedin to comment

Ad Competition GPY&R Sydney

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]