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Reading: New Card Game By Amplify Decides Which Santa Is Really The G.O.A.T
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B&T > Marketing > New Card Game By Amplify Decides Which Santa Is Really The G.O.A.T
Marketing

New Card Game By Amplify Decides Which Santa Is Really The G.O.A.T

Staff Writers
Published on: 17th December 2024 at 11:14 AM
Edited by Staff Writers
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1 Min Read
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Amplify the global creative agency that specialises in experience, entertainment and culture, is solving one of the festive season’s biggest questions with a new battle-style card game. Many countries have different holiday traditions, and their own expectations of the man in the red suit. The question is which Santa is truly the G.O.A.T. ?

Santa Royale, will allow players to prove which Santa is deserving of the fluffy red hat. Each card contains some information on Santa’s personality as well as likes and dislikes. Most important are the stats, which allow players to compare numerical data on cards to win their opponent’s card.

Amplify’s creative teams have come together to generate characters that represent each of the Amplify global office locations.

Sydney Santa can be found catching waves; London Santa rides a fixed-gear sleigh; A-list LA Santa is often in disguise to duck paparazzi; and Père Noël’s sleigh is rumoured to have been crafted by the world’s top sculptors. Also battling for the spotlight are a host of special characters that truly complete the festive season. The internet’s favourite Gingerbread influencer, NYC Crumbelina Bourgeois and DJ Elfy gracing the airwaves with high octane tunes from her sleigh-meets-studio.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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