The new brand campaign highlights the difference Chartered Accountants can provide for small to medium businesses.
Having completed an extensive research program which asked Australian business owners about the challenges they face working with accountants, the campaign aims to tackle some of the biggest issues raised.
This includes key points such as: How to improve cashflow; how to grow the business while balancing it with family time; and is it worth the risk to move your business online?
The campaign will also seek to address some of the misconceptions surrounding Chartered Accountants (CAs), including the idea that they are exclusive to big business or that they are simply too expensive.
“The campaign brings to life how Chartered Accountants are a trusted, reliable voice, the tremendous value they offer and the difference they make to small to medium sized business owners across all aspects of their business,” CA ANZ chief marketing officer Chelsea Wymer said.
“Through the depth and rigour of their training and strong commitment to ethics, CA’s offer a unique perspective to businesses. They can drill down into the detail, but also have the ability to step back and look at the bigger picture, making a difference to businesses and communities.”
The campaign will run from 24 April to 27 June across TV, radio, podcasts, social media and on-demand, while being complemented by a story campaign and integrated content partnerships across print and digital.
“These stories will be told from the perspective of an everyday business owner, highlighting common business problems and how their CA has helped them grow, transform or change,” Wymer concluded.
You can watch the video campaign here:
