B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • oOh!Media
  • Anthony Albanese
  • Special
  • imaa
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New Aussie Tennis Ace Alex de Minaur Dons The Polo Ralph Lauren For Esquire Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > New Aussie Tennis Ace Alex de Minaur Dons The Polo Ralph Lauren For Esquire Australia
Media

New Aussie Tennis Ace Alex de Minaur Dons The Polo Ralph Lauren For Esquire Australia

Staff Writers
Published on: 31st January 2024 at 9:14 AM
Staff Writers
Share
2 Min Read
SHARE

Following the Australian Open 2024, Australia’s top tanked tennis player – Alex de Minaur – has starred in his first-ever fashion shoot for Esquire Australia, appearing as the digital cover star and wearing head-to-toe Polo Ralph Lauren throughout the shoot.

The 24-year-old de Minaur, who is ranked 10 in the world, made it to the fourth round of this year’s Australian Open after spectacular victories over Taylor Fritz, Novak Djokovic and Alexander Zverev in January 2024, and is at the peak his career. De Minaur is the first Australian player to be in the Top 10 since Lleyton Hewitt, who was last in the Top 10 in July 2006.

When asked about reaching this impressive milestone while at home in Australia, with the entire country cheering him on, de Minaur said:“I really couldn’t ask for anything more. The support was unreal, and I felt all of Australia was behind me all the way. I was able to play off the energy from the crowd. There’s nothing like playing at home in front of the Aussie crowd!”

To celebrate de Minaur’s achievement, Esquire Australia has released two digital magazine covers along with a dedicated fashion shoot in which the tennis star will be dressed in a range of fashion-forward pieces from Polo Ralph Lauren – the Australian Open’s Official Outfitter and premier fashion partner. The digital covers, fashion shoot and interview were released at 5PM AEDT on Tuesday 30th January 2024 and will be live across the Esquire Australia website and social media channels.

Talking about the experience with his first ever fashion shoot and digital cover with Esquire Australia, de Minaur said:“Slightly different to the tennis shoots we normally do around the slams which are all tennis focused and usually with a racquet! I really didn’t know what to expect. I love the brand Polo Ralph Lauren and the team made everything so easy for me on the day. It was a fun experience.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Alex de Minaur, Esquire Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Resmed Champions Sleep Health As The Official Sleep Partner Of The Qatar Airways British & Irish Lions Tour To Australia 2025
16/05/2025
Rochelle Burbury.
Courage & The Joy Of Going Solo: Rochelle Burbury’s Lessons On The Power Of Backing Yourself From Cairns Day 3
16/05/2025
Nine Launches Tasty New Brand Campaign
16/05/2025
The Championships, Wimbledon & ATP Tour Slated For ESPN & Disney+ In New Zealand 
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?