A new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80 per cent or more as quickly as possible.
The ‘Australians Can Beat Anything’ campaign – a collaboration between Australia’s advertising media and consulting industries – will hit TV screens, online sites and social media from September 27th, rallying Australians to get vaccinated by demonstrating our proven ability to overcome the most difficult of challenges and crises.
The inspirational campaign spotlights how Australians have conquered natural disasters such as bushfires, floods, drought as well as the GFC, and championed innovations including the cochlear implant to overcome deafness, and in the case of Fred Hollows, treat avoidable blindness.
‘Australians Can Beat Anything’ is a collaboration between Advertising Council Australia and consulting firm Accenture, created and produced by The Monkeys, part of Accenture Interactive, and production company Rabbit, with the shareholders of the Premium Content Alliance – Foxtel, News Corp, Nine, Seven West Media and 10 – donating media for the campaign.
Premium Content Alliance CEO, Kim Portrate said, “this initiative is the best way for us to do our part in encouraging all Australians to get vaccinated. The reach of our shareholders will ensure the campaign is seen by millions who will watch, hear, read and remember what can be accomplished when we come together as a country.”
Advertising Council Australia CEO Tony Hale said there is great momentum for vaccination but more needs to be done as part of a concerted push to boost double vaccination rates to the levels and within the timeframe needed.
“As part of a call to arms, we need to bring those who are uncertain about vaccination onboard and get the last leg of double vaccinations underway in a bid to reach a minimum of 80 per cent so we can open the country up as quickly as possible.”
The Monkeys co-founder & group CEO, and Accenture Interactive ANZ lead, Mark Green, said, “many Australians have been greatly affected by the pandemic and in these difficult times, it’s important to look back and reflect on all of the challenges we have overcome as a nation.
“As part of this fantastic collaboration, I’m proud of our industry for coming together to encourage all Australians to prioritise vaccination. With one final push, let’s apply our fighting spirit to this pandemic – if we all get vaccinated, we can beat this challenge too.”
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
My Muscle Chef (MYMC) has announced the appointment of Liam Loan-Lack (main photo) to head of marketing based in Sydney. The company has further appointed two additional senior marketing leaders as part of its growth strategy. Loan-Lack has spent the last decade working in agencies in both Australia and the UK partnering with some of […]
Leading strategic insights consultancy Nature today announced the recruitment of Arletta Turnbull as director in Melbourne, plus a series of new hires in its Melbourne office. Turnbull joins after five years at The Evolved Group, where she was head of insights and consulting, leading a team to deliver strategic research through technology programs. At Nature, […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]
As Cricket fans everywhere will tell you, we’re only weeks away from the start of the 2021/22 Men’s and Women’s Ashes series. To mark the occasion and promote the sport’s greatest rivalry, Cricket Australia has launched their largest fully integrated campaign of the season, via creative and media agency Apparent. The work, under the campaign line […]
The benefits and transformative powers of feeling have long been the subject of research reports and medical studies. The experience of travel is not only beneficial to our wellbeing, but even the act of travel planning makes us happier. These truths are at the heart of the new tourism campaign launched today by the NSW […]
Branding design agency Principals has appointed Rachel Terkelsen to head up creative for its Melbourne office. Terkelsen joins Principals after spending nine years at PUSH Collective. She has been with PUSH since its inception following lengthy stints at both FutureBrand and Interbrand as well as five years running her own practice, Terkelsen Design. An award-winning […]
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]