Integral Ad Science’s (IAS) verification system for Netflix’s ad-supported plan has gone live.
The new service, called Viewability and Invalid Traffic verification was announced last year and is designed to ensure ad campaigns on the nascent cheaper version of Netflix are delivered fraud-free and are seen by real viewers.
IAS said that the new service “goes far beyond” traditional TV ratings and gives brands insights on campaign reach and engagement.
“Marketers now have powerful new tools to ensure that the ads they run on Netflix are engaging viewers,” said Lisa Utzschneider, CEO, IAS.
“By launching this partnership, advertisers can invest with confidence as they look to expand their media strategies to Netflix’s premium inventory.”
The system is now live in all of the 12 countries where the Netflix ad-supported tier is live and works across all platforms – connected TV, computers, and mobile.
