Nestlé Australia Launches First Nations Creative Program Tuck In!

Nestlé Australia Launches First Nations Creative Program Tuck In!
SHARE
THIS



Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation.

Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products.

Nestlé Oceania marketing & communications director Anneliese Douglass said the program came about after Nestlé struggled to find First Nations videographers, stylists and producers to create content for a NAIDOC Week campaign.

“The need to develop opportunities for First Nations creatives emerged – and Tuck In! was born.”

The content is produced by News Corp Australia content agency SUDDENLY and delivered in partnership with taste.com.au, and will feature across the company’s network of leading news and food titles, together with Nestlé social channels and recipes.com.au.

Douglass said that the program had not only been exciting to be part of, but a point of access for emerging talent in the industry.

“Tuck in! brings First Nations creators into the world of content creation, production and media with some of Australia’s biggest brands and media companies.

“There is so much untapped talent out there, and we were inspired by the knowledge, energy, and creativity that the team brought to the recipe content and production.

“We hope that what we have started with this project leads to valuable connections and bright futures for these exceptional creatives, and we’re excited to see even more up-and-coming content creators showcased in years to come as the program continues.”

Nestlé brands Nescafé Blend 43 and Nestlé Sweetened Condensed Milk commissioned recipe content for the first iteration of Tuck In!. The recipes highlight how bush foods can be used in everyday cooking, encouraging home cooks to give bush foods a try.

All Tuck In! recipes and content have been proudly developed in partnership with First Nations Peoples and communities. Chef and proud Gamilaraay man, Keith Munro of Shell House Dining Room & Terrace in Sydney, created the recipes. They were then brought to life by Australian Film Television and Radio School selected graduates, Benji Menday (Assistant Producer) and Kerrod Meredith-Creed (Assistant Food Stylist and Art), who worked with the Production Team at SUDDENLY.

News Corp Australia managing director commercial content Mike Connaghan said Tuck In! was an excellent fit for Food Corp, which produces thousands of pieces of branded and editorial content each year.

“We are seeing a significant increase in the creation of content inspired by bush foods and how they can be incorporated into everyday cooking. We were delighted to work on a project that fosters this curiosity to learn about bush foods, while at the same time supporting the development of First Nations creatives.

“The expertise of this talented group of First Nations Australians was invigorating. We are excited for the connections they have made and opportunities for them to once again bring their talents to all the food and lifestyle content we produce.”

The bush food recipes and video assets will be shared on the Nescafé Blend 43 website and Nestlé’s recipes.com.au platform with support from taste.com.au across their website and social media channels.

Please login with linkedin to comment

Nestlé Australia News Corp Australia

Latest News

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
  • Marketing

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five

Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
  • Campaigns

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm

Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]