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Reading: Neil Mitchell Quits 3AW After 34 Years, To Stay On At Nine In New Role
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B&T > Media > Neil Mitchell Quits 3AW After 34 Years, To Stay On At Nine In New Role
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Neil Mitchell Quits 3AW After 34 Years, To Stay On At Nine In New Role

Staff Writers
Published on: 1st September 2023 at 10:47 AM
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Neil Mitchell has announced he is stepping down from hosting his 3AW Mornings program after 34 years. He will stay on with 3AW and Nine in a new role, including hosting his successful new podcast, Neil Mitchell Asks Why.

Mitchell has been a mainstay of 3AW for more than three decades, across a variety of time slots, and has had 219 Survey wins in his number one Morning program.

The Walkley, Quill and ACRA award-winning broadcaster began working at 3AW in March 1987, initially part-time on weekends and as a morning fill-in host for former broadcaster Derryn Hinch. He became the host of the Drive program in October 1987, and in 1990, moved to Mornings where he has been one of the city’s most influential figures ever since.

His sharp ear for the mood of his audience has seen Mitchell champion a number of causes – raising over $10M over his on-air career – as well as campaigning to help those without a voice, and holding politicians and decision makers to account.

Mitchell said: “Apart from my family, this has been my life and it has been a huge privilege.

When a radio audience allows you into their lives you can’t help but feel the responsibility and the honour. As a broadcaster you cry with them, laugh with them, get angry as they do, and always fight for their interests.

“I have been acutely conscious of that privilege of the microphone every day I have been on air for over 36 years. It is a tough decision to step away from the daily program. It is the best job I have ever had. But I promise I will continue my philosophy and attitude through this new role. It is one I have crafted carefully with the approval of 3AW and Nine management because I want to continue to have an impact and continue to work for the audience as the media landscape changes.”

3AW station manager, Stephen Beers, said: “Neil has been an enormous part of 3AW for decades, he reinvented talkback radio in Melbourne and the power of the audience in shaping our lives. No one story or campaign can sum him up, we can only thank Neil for his ongoing desire to deliver the best radio every day. I am excited for our next chapter with Neil across many of the Nine platforms. Neil has shaped the entire radio station, he is and always will be 3AW.”

Mitchell’s career spans radio, television and newspapers and includes some of the most respected awards in Australian journalism. He is the only person to be inducted into both the Melbourne Press Club Hall of Fame and the Australian Commercial Radio Hall of Fame.

He has won eight Melbourne Press Club Quill Awards for Best Radio Current Affairs Report and another for Best Columnist. In 2011, Mitchell won the Melbourne Press Club Graham Perkin Australian Journalist of the Year Award for excellence in radio journalism over a quarter of a century – the first radio journalist to win the coveted award. Two years later he also won a Walkley Award in the radio/audio news and current affairs category, for his report that the Ford Motor Company would stop manufacturing vehicles in Australia after 2016.

Mitchell has won multiple Australian Commercial Radio Awards (ACRAs), including seven Best Talk Presenter awards, and eleven Best Current Affairs Presenter awards – winning two of the awards just last year – and has been nominated again this year for the coveted Best Talk Presenter award. He is also a four time recipient of the Brian White Award and was inducted into the Australian Commercial Radio Hall of Fame in 2007.

In the 2007 Queen’s Birthday Honours List, Mitchell was made an Officer of the Order of Australia (AO) for services to the print, radio and television media, and to the community through his contributions to a range of charitable institutions.

Tom Malone, managing director of Nine Radio, said: “Thirty four years hosting Mornings on 3AW is a record that’s likely never to be beaten. Neil has been at the top of his game and the top of ratings for nearly all of that time. It’s an incredible run. We’d have loved him to stay on, but Neil is adamant it’s time.

“We are delighted that he will stay with 3AW, recording his weekly podcast Neil Mitchell Asks Why and appearing across our shows. Neil will also feature more widely across Nine’s other platforms, producing compelling content for our listeners, viewers and readers.”

Mitchell’s replacement will be announced in the coming days.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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